Suryo Haridadi

Led cross-functional teams to develop and execute a revenue growth strategy across HK, TW, SG, ANZ, and MX, exceeding GMV targets by 15% YoY to $8M annually. Used GA-driven KPI tracking to improve performance metrics by 20% and launched e-commerce features to increase conversion rates by 30%, adding $800K in annual revenue.

Orchestrated product, sales, pricing, and marketing strategies for 30 brands across 100 e-commerce marketplace stores, increasing overall sales revenue by 15%. Secured partnerships with 8 Indonesian e-commerce platforms with Enterprise Singapore and launched 5 new product lines, contributing projected $5M SGD revenue and $9M USD FY2021 revenue.

Developed and executed targeted APAC sales strategies to acquire new multinational and startup clients, generating a $21M USD pipeline within the first year with a 70% profit margin. Streamlined the NPD process with a new project management approach, reducing product development costs by 60% and improving design efficiency by 40% (6-month turnaround).

Built market entry strategies for Japan, Singapore, and the UAE, increasing annual sales by 20% to $6M USD. Launched 10 new household products across multiple channels, raising overall sales revenue by 20% and expanding market reach by 15%.

Partnered with system integrators and end-users to develop tailored LED display solutions, creating a $50M USD sales pipeline. Developed strategic partnerships with 50+ key accounts to drive a 75% increase in new business opportunities and attracted high-value projects ranging from $75K to $10M USD per delivery.

Managed a team of 3 designers to produce marketing materials for Samsung’s IT & Mobile category, increasing brand awareness and customer engagement metrics by 20%. Delivered in-store merchandising, OOH advertising, sponsorships, and digital campaigns, including a multi-city ATIV Book 9 Lite roadshow that grew market share from 2% to 12% in 3 months.

Collaborated with system integrators to develop customized marketing strategies, increasing market share by 15% and generating $1.5M USD in additional revenue. Launched a direct selling model for the Professional Video category and executed competitive campaigns that established market leadership with an 80% share during SD-to-HD transmission changes.

Led client meetings to drive product positioning and market penetration strategies, increasing client satisfaction by 15% and sales revenue by 20%. Improved account executive workflow to boost productivity by 15%, achieved annual budget goals, and generated $100K USD in incremental revenue by selling advertising space to new segments.

Completed a Master of Marketing at the University of New South Wales (completed Dec 2015).

Completed a Bachelor of Business in Marketing and International Business at the University of Tasmania (completed Dec 2008).