Open to opportunities

Ferdinand Rudolf Odoh

@ferdinandrudolfodoh

Message

I build distributor networks and lead sales growth across Eastern Indonesia.

Indonesia

Message

What I'm looking for

I’m looking for a sales leadership role where I can grow distributor/reseller networks, manage regional accounts, and deliver market-share gains through forecasting, distributor productivity, and trade/branding field activation.

I’m a results-driven sales leader with 20+ years of experience building and scaling distributor and reseller networks across Eastern Indonesia. I’ve taken territories from zero to 20+ active partners, expanding market reach by 35% in 12 months, and consistently exceeded annual targets by up to 130%.

I lead distributor productivity management, sales planning, forecasting, and budgeting, while partnering with trade marketing/branding teams to drive field activation. I’ve also delivered 90% client retention and 40% revenue growth through customer loyalty and account-management programs, while redesigning sales processes to cut onboarding cycle time by 60%.

Experience

Work history, roles, and key accomplishments

Current

Regional Account Manager

Current

Softlogic Technologies

Oct 2024 - Present (1 year 9 months)

Manage and grow a portfolio of key regional accounts, delivering revenue growth in the first quarter. Lead government-tender strategy aligned to TKDN requirements and coordinate regional solution delivery.

Key Account Management TKDN Certification Regional Sales Solution Delivery

Business Development Manager

PT Maxhub Technology Indonesia

Sep 2023 - Sep 2024 (1 year)

Built and managed a 20+ partner reseller/distributor network from the ground up, expanding market reach by 35% within one year. Negotiated strategic partnerships with universities and government agencies and owned the full sales cycle for high-value projects.

Strategic Partnerships Prospecting Contract Fulfillment Enterprise Sales Stakeholder Management

Area Sales Manager

PT Teradata Indonusa (Axioo)

Oct 2021 - Aug 2023 (1 year 10 months)

Designed and launched a customer loyalty program that increased retention to 90% and drove 40% revenue growth. Directed regional market research and competitive analysis to adapt sales strategy and strengthen product-market positioning.

Customer Loyalty Programs Customer Retention Revenue Growth Market Research Competitive Analysis Sales Strategy Product Positioning

Senior Sales Manager

Zuzu Hospitality

May 2019 - Jul 2021 (2 years 2 months)

Negotiated pricing structures to improve profit margins while retaining key enterprise clients. Streamlined the client onboarding process, reducing onboarding time by 60%, and led and mentored a regional sales team.

Pricing Negotiation Client Onboarding Sales Process Improvement Enterprise Client Management Sales Team Leadership Mentor Service Excellence

Branch Manager

PT Zulu Solution

Nov 2015 - Apr 2019 (3 years 5 months)

Closed cumulative infrastructure deals, including government and enterprise contracts. Introduced new product lines to diversify and expand the client base and delivered executive-level presentations to senior government and industry decision-makers.

Infrastructure Sales Government Contracts New Product Introduction Executive Presentation

Business Development Manager

Samsung Electronics Indonesia

Jan 2012 - Aug 2014 (2 years 7 months)

Exceeded regional sales targets by leading retail empowerment programs across Eastern Indonesia. Directed field sales teams across T2/T3 channels to ensure brand compliance and executed multi-market product launch and branding campaigns with principal brand teams.

Retail Empowerment Programs Field Sales Leadership Product Launch Brand Campaigns

Account Manager

PT Metrodata Electronic Business

Dec 2009 - Dec 2011 (2 years)

Closed high-value enterprise deals through technical and business presentations to senior stakeholders. Consistently exceeded quarterly sales quotas, contributing to regional revenue growth.

Enterprise Sales Technical Presentations Sales Quota Revenue Growth

Branch Manager

PT Tunas Dwipa Matra

Feb 2008 - Nov 2009 (1 year 9 months)

Grew dealership revenue by 20% year-over-year through strategic marketing and sales execution. Improved customer satisfaction by 60%, strengthening customer loyalty and retention.

Strategic Marketing Revenue Growth Customer Satisfaction Customer Loyalty Retention

Branch Manager

PT Tungul Sakti

Jan 2005 - Jan 2008 (3 years)

Built the sales team across Makassar and Bulukumba from the ground up to establish territory coverage. Managed two dealership locations and increased total unit sales across both dealers.

Territory Coverage Sales Operations

Sales & Marketing Manager

PT Linuxindo Total Solusi

Feb 2000 - Dec 2004 (4 years 10 months)

Grew market share by 40% and helped establish the company as a category leader in its segment. Delivered end-to-end enterprise implementations for clients pursuing cost-effective digital transformation.

Market Share Growth Category Leadership Enterprise Implementation Digital Transformation Sales