Open to opportunities

Sandy Maulana

@sandymaulana

Marketing Director at Inchcape Indonesia who built a four-brand go-to-market model and cut online cost per lead by ~80%.

Indonesia

Message

At Inchcape Indonesia, I lead marketing for a four-brand premium automotive portfolio and manage an annual budget of ~IDR 90B. I built a unified go-to-market process and data-centric marketing operating model across the brands, cutting online cost per lead by ~80%.

Previously, I led marketing at Taman Safari Indonesia, Allofresh, OLX Indonesia, and RedDoorz. At OLX Indonesia, brand and digital performance marketing contributed to 71% YoY revenue growth in FY23; at RedDoorz, I helped achieve 5X YoY revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Inchcape Indonesia

Nov 2025 - Present (1 year)

Part of Inchcape Indonesia leadership team, leading marketing for a four-brand premium automotive portfolio and managing a large annual budget end-to-end from brand to retail.

Marketing Strategy Brand Management Performance Marketing Data Analysis Budget Management Go To Market Strategy Digital Marketing Leadership

VP of Marketing

Taman Safari Indonesia

Jun 2025 - Nov 2025 (5 months)

Led the marketing function for Indonesia's largest conservation and leisure destination group, driving digital marketing transformation including Generative Engine Optimization, ecommerce expansion, and CRM establishment.

Digital Marketing Ecommerce CRM Generative Engine Optimization TikTok Loyalty Programs

VP of Marketing (Acting CMO)

Allofresh

Apr 2024 - Feb 2025 (10 months)

Part of Allofresh leadership team, leading marketing function with responsibilities including brand, social media, PR, campaign, creative, and performance marketing. Achieved +19 points in awareness, 3X organic traffic growth, and over 4X MTU growth.

Marketing Strategy Brand Management Performance Marketing Social Media Public Relations Campaign Management Creative Direction Data Analysis

Director of Marketing

OLX Indonesia

Sep 2021 - Apr 2024 (2 years 7 months)

Part of OLX Indonesia leadership team, leading marketing for OLX and OLX Autos with responsibilities covering marketing, brand, social media, PR, trade marketing, creative, CRM, and performance marketing. Achieved 71% YoY revenue growth and reduced Cost Per Purchase by 52%.

Marketing Strategy Brand Management Performance Marketing Social Media Public Relations Trade Marketing CRM Creative Direction Digital Marketing

Head of Brand

OLX Indonesia

Feb 2021 - Sep 2021 (7 months)

Led brand campaigns that increased brand awareness to 99% and top-of-mind awareness by +20 points, resulting in a 597% increase in organic traffic.

Brand Management Campaign Management Marketing Strategy Marketing Campaigns Brand Awareness Organic Traffic Growth

Country Marketing Director

RedDoorz

Feb 2019 - Feb 2021 (2 years)

Led Indonesia-wide marketing functions including brand, digital and performance marketing, PR, social media, partnership, creatives, and physical branded experiences. Achieved 5X YoY revenue growth and increased brand awareness to 87%.

Marketing Strategy Brand Management Performance Marketing Public Relations Social Media Partnerships Creative Direction Digital Marketing