Surya Mohanty

Implemented Salesforce Marketing Cloud and a Customer Data Platform as the unified engine for lifecycle marketing and personalisation across all seven brands - giving the group a single view of the customer and the ability to act on it at scale across Lifestyle, Max, Home Centre, EasyBuy, SPAR, Babyshop, and Fun City.

Designed a cross-brand lifecycle that maps a customer's life stages to brand to

- Spearheaded customer acquisition, activation, retention, and resurgence strategies, ensuring stronger engagement across the employee user base.

- Built and executed personalized communication frameworks, including vernacular campaigns, to improve accessibility and adoption among diverse workforce segments.

- Designed and implemented customer lifecycle journeys from the ground up, enabling stru

B2B2C earned wage access platform · early salary access for enterprise employees

Bootstrapped D2C baby care brand · maternity and infant products · high-repeat customer base

🚀 Elevating Customer Experiences | 📈 Driving Value Growth | 📊 Data-Driven Activation, Retention and reactivation Strategies

🔍 Key Achievements:

● Structured Retention Team: Orchestrated a high-performing retention team, overseeing campaign planning, user segmentation using RFM models, data insights, and comprehensive reporting.

● Value Growth: Spearheaded initiatives resulting in an significant

● Driving Customer acquisition, retention & resurgence strategies
● Identifying and implementing plans to increase moments of influence across today’s convoluted purchase decision journeys
● Designed & launched NPS
● New product/feature launches to improve stickiness

Grocery retail · omnichannel in-store + e-commerce · Landmark Group franchise

I have been involved in the conceptualization and realization of the “Beans” rewards program- the cash back linked loyalty rewards program for CCD, driven through the mobile app.

• Formulating customer acquisition and retention strategies.
• Keeping a tab on the performance of the loyalty program and suggesting policy changes to drive ROI.
• Researching and presenting the customer journey across

SaaS loyalty start-up · anchor client: Café Coffee Day - India's largest café chain · 1,700+ outlets

End to end market research delivery, proposal and questionnaire designing, sample framework, data analysis, presentation, campaign evaluation, customer satisfaction evaluation, consumer insights, segmentation.

Global brand analytics firm · key clients: Britannia, Wildcraft, Coca-Cola, Reckitt, Mondelez, Sanofi, 3M

Worked as Senior Research Executive at Kantar.

Current portfolio:
Brand equity studies,exploratory research, innovation and NPD studies, purchase behavior and concept / product testing etc. Have also handled research studies across a wide range of FMCG products (personal care, washing and laundry products, food and beverages, etc. )

Responsibilities:
- To aid in the overall research process which includes questionnaire and research/study de

•Market Research for Medical devices Equipment across different geographies
•Asset valuation pertaining to the medical equipment devices across the globe.
•Cost Estimations, Forecasting of medical devices with respect to value, volume of sales and average selling price.
•Understanding the value chain in Medical Equipment devices.
•To fathom the impact of developments in the Industry over the fir

Pursued an MBA with a focus on Marketing and Information Technology.