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Devansh Doshi

@devanshdoshi

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Data-driven marketing leader delivering revenue growth, retention and paid media performance.

India

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What I'm looking for

I am looking for a PnL role. I seek a growth-focused role where I can lead cross-functional teams, own revenue and retention metrics, apply MarTech and analytics, build ML-driven insights, and scale user lifetime value in a data-first culture.

I am a data-driven marketing professional with over 10 years' experience driving revenue growth, customer retention, and paid media performance across gaming, telecom, retail, and hospitality. I lead cross-functional teams and have repeatedly earned promotions by expanding portfolios and delivering measurable business impact.

My expertise covers customer lifecycle management, marketing automation and MarTech, behavioral analytics, GTM planning and execution, and payments/product nudges—using tools such as MoEngage, Appsflyer, Google Ads, Meta Ads, Databricks and SQL to turn user insights into revenue.

Notable achievements include delivering incremental monthly revenue through A/B tested promotions, improving ARPUs and retention via personalized campaigns and UX nudges, reducing compliance-related revenue loss, and building ML-driven churn prediction models that improved acquisition breakeven and user acceleration metrics.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Revenue PnL

Current

Games24x7

Dec 2021 - Present (3 years 10 months)

Lead revenue PnL and ARPU growth initiatives, delivering ~3.5% of monthly revenue via deposit and gameplay promotions and managing net revenue targets near ₹100 crore while optimizing spend and retention. Worked on retention strategies and paid media growth. Developed a deep understanding of user behaviour and enabled product marketing to monetize them.

Revenue PnL A B Testing Cohort Analysis Marketing Automation Appsflyer Google Ads SQL

Senior Growth Manager

Bharti Airtel

Mar 2020 - Dec 2021 (1 year 9 months)

Led an 11-person CLM team for the Airtel Thanks App (70M+ MAU), grew DAU/MAU ~2% via habit loops and contextual communication, and drove cross-sell/upsell using in-app nudges and personalization.

Customer Lifecycle Management CLM Hansel Growth Hacking Analytics A B Testing

Revenue Manager

OYO

Aug 2019 - Jan 2020 (5 months)

Managed pricing and promotions for OYO LIFE, reducing discount per bed sold by 45% while maintaining lead-to-booking conversion through coordination of online and offline sales channels.

Revenue Management Pricing Strategy Promotion Analytics Excel)SQL Excel

CRM Manager

Raymond Ltd

Mar 2017 - Aug 2019 (2 years 5 months)

Drove repeat revenue for retail brands via loyalty programs, increasing repeat revenue for Made to Measure from 50% to 69% within two fiscal years and identifying sales gaps worth ₹13 crore.

CRM Loyalty Programs Analytics SQL Excel)Excel

CRM Manager

Aditya Birla Fashion and Retail

Jun 2015 - Mar 2017 (1 year 9 months)

Managed CRM for Peter England stores, delivering 79% sales growth from optimized birthday campaigns and supporting store operations through management trainee experience.

CRM Campaign Optimization Store Operations Analytics A B Testing SQL