At CROMA (TATA GROUP), I manage CRM and retention marketing across 300+ stores. I led the migration of automated customer journeys and campaigns from CleverTap to MoEngage, and manage co-invested campaigns with 20+ electronics brands.
At NYKAA (NYKAAMAN), I grew monthly CRM revenue by 145% and improved repeat purchase rates by 27% through rebuilt customer journeys and replenishment nudges. I also improved new-user conversion from onboarding to first purchase by 43%.
At ACE BLEND, I built 50+ automated customer journeys and launched a referral program that reduced customer acquisition cost by 60% versus Meta and Google Ads. Earlier, at GAMES24X7 (MY11CIRCLE), I planned and executed retention campaigns for My11Circle and RummyCircle.
