At SURE Tourism & Technology Services FZE, I launched a consultancy representing tourism companies to key B2B travel trade partners across GCC regions. I bring more than 25 years of Middle East experience in travel and tourism.
At TravelClub.ae (ATS Travel Group), I launched the TravelClub OTA system and expanded it across MEA as a B2B travel portal, working with in-house IT teams. Earlier, at Ezeego1.com (Cox & Kings Group), I led the ME sales team and achieved sales turnover of nearly 100 million AED within two years of startup.
My work has included developing travel trade partnerships, regional sales and business development, and promoting destinations such as Australia's Gold Coast across the GCC. I hold an MBA in Marketing from BGSB - Queensland University of Technology and completed the Organizational Leadership Executive Education Program at IIMA.

