Lakshmi Padmanaban

Created lead-focused, performance-driven content for Yelp’s B2B, supporting SMB and multi-location ad campaigns to guide prospects through the funnel and improve conversions. Built SEO-informed content with measurable lead-gen results—ranking in top 3 SERPs and driving qualified traffic that contributed to MQL growth.

Planned and delivered SEO-driven, performance-oriented content across blog, landing pages, and campaign assets for SaaS and fintech clients. Supported funnel-specific content mapping in partnership with strategists, improving engagement metrics and reducing bounce rates by aligning messaging with buyer intent.

Led go-to-market content strategy targeting product managers and eComm founders, aligning content with sales enablement goals and product positioning. Created high-converting assets (comparison pages, use cases, and search-led blogs), contributing to a 27% lift in demo conversions and fueling middle-funnel engagement.

Spearheaded and conducted surveys to create original research pieces, analyzed the results, and wrote research reports, and standalone articles to promote and increase organic reach. Developed bottom-of-funnel content and solution pages aligned with sales goals, focused on capturing intent and generating qualified leads for their business.

Planned and executed thought leadership and demand-gen content on sales enablement, scaling up for fast-growing startups, and BoFU campaign strategies. Delivered multi-format content (case studies, product explainers, social copy) to strengthen FaceValue’s brand voice and trust in the marketing space.

Studied the fundamentals of computer science including programming languages, data structures, and algorithms. Gained practical experience through various projects and coursework.