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Jasmine Kharbanda

@jasminekharbanda

Content Marketing Manager at GROUP-IB who led global content strategy and generated close to 100,000 blog views.

At GROUP-IB, I led global content strategy and go-to-market execution, working across product, sales, product marketing, and executive teams. Key thought-leadership blogs generated close to 100,000 views and strengthened brand reach.

I created product narratives, long-form content, and campaign ecosystems, and directed rebranding content, a website rebuild, messaging frameworks, and editorial systems. I also developed recurring content programs, including annual predictions, an AI hub, and flagship reports.

In earlier roles and freelance projects, I built messaging and positioning guides, content strategies, and conversion-focused funnels. At Gyaanvar IT Consultancy, I created and managed PR campaigns across 7+ regions for Hotstar, achieving $30 million in quarterly revenue.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

Group-IB

Aug 2022 - Present (4 years 2 months)

Led global content strategy, GTM execution, and cross-functional alignment across product, sales, PMM, and executive teams. Generated close to 100,000 views on key thought-leadership blogs and directed rebranding content, website rebuild, and messaging frameworks.

Content Strategy GTM Strategy Thought Leadership Rebranding Messaging Frameworks Editorial Systems Team Management Cross Functional Collaboration Analyst Relations Partner Marketing

Freelance Projects

Verfacto

Mar 2021 - Aug 2022 (1 year 5 months)

Built full-engagement strategies including messaging and positioning guides, content audits, SEO research, topic clusters, and lead magnets. Managed content calendar cadence and optimized content through data tracking for better traction and performance.

Messaging And Positioning Content Auditing SEO Research Topic Clustering Lead Magnets Growth Marketing Copywriting Content Calendar Management Data Tracking

Content Lead

URK Media

Mar 2021 - Feb 2022 (11 months)

Created and executed content funnels to drive engagements and meet pre-established KPIs. Focused on conversion-driven communication through email marketing, paid advertising, organic brand building, and video advertising.

Content Funnels Email Marketing Paid Advertising Brand Building Video Advertising Content Distribution KPI Management

Content Consultant

Apex Labs

Oct 2021 - Dec 2021 (2 months)

Provided content consulting to a DevOps boutique agency, helping build global market presence through online and offline marketing communications.

Content Consultancy Marketing Communications Market Presence

Sr. Content Strategist

Gyaanvar IT Consultancy

Jun 2020 - Apr 2021 (10 months)

Executed content roadmaps for clients, organizing content-building efforts through A/B testing and research. Achieved $30 million in quarterly revenue for Hotstar by managing PR campaigns across 7+ regions and developed an omnichannel app marketing strategy for telehealth services.

Content Strategy A B Testing PR Campaigns Omni Channel Marketing Email Automation Social Media Microcopy

Education

Degrees, certifications, and relevant coursework

GGSIPU

Master of Business Administration, Marketing & IT

Activities and societies: Member of the annual fest committee and secured 1st prize in product logo design intra-college.

Earned a Master of Business Administration in Marketing and IT from GGSIPU in New Delhi, India in 2018. Secured one of the top ranks in the batch and was a member of the annual fest committee.