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monica khatriMK
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monica khatri

@monicakhatri

I build B2B SaaS content and campaigns that generate demand and brand visibility.

India
Message

At STAEDEAN, I build multi-format B2B SaaS content and integrated campaigns that support demand generation, generating 600+ leads in a year. I also grew LinkedIn brand reach by 29% through advocacy coaching and content-calendar management.

Across Karix Mobile, Capgemini, SapientNitro, and technology-media roles, I’ve translated complex concepts into ICP-focused content, thought leadership, product collateral, and digital campaigns. I use SEO/GEO research, analytics, and AI-assisted content workflows to improve discovery, pipeline growth, and reporting.

Experience

Work history, roles, and key accomplishments

ST
Current

Content Manager, Marketing

STAEDEAN

Nov 2021 - Present (4 years 10 months)

Developed and managed multi-format content pipelines including blogs, case studies, eBooks, and landing pages, generating 600+ leads in a year. Drove a 29% increase in LinkedIn brand reach through advocacy and enablement initiatives.

CA

Senior Consultant, Marketing and Creative Services

Aug 2014 - Dec 2018 (4 years 4 months)

Provided marketing and creative services support within a technology consulting environment.

SA

Senior Content Strategist

SapientNitro

Aug 2013 - May 2014 (9 months)

Developed content strategies for digital experiences.

TM

Copy Editor

T3 India Magazine

Jan 2012 - Aug 2013 (1 year 7 months)

Edited copy for a technology magazine.

SI

Sub Editor

STUFF Magazine India

Aug 2008 - Jul 2009 (11 months)

Edited content for a consumer technology magazine.

NG

Sub-editor (web) / Assistant Producer (TV)

Network 18 Group

Jul 2007 - Aug 2008 (1 year 1 month)

Edited web content and assisted in TV production.

Education

Degrees, certifications, and relevant coursework

University of New South Wales logoUW

University of New South Wales

Certificate, Circular Economics

2024 - 2024

Attended an in-person workshop on Circular Economics.

Terra.do logoTE

Terra.do

Learning for Action program, Climate Change

2023 - 2024

Completed the Learning for Action program on Climate Change.

English and Foreign Languages University logoEU

English and Foreign Languages University

Master of Arts, English Literature

2009 - 2011

Grade: A

Completed a Master of Arts in English Literature with an 'A' grade.

JC

Jai Hind College

Bachelor of Mass Media, Mass Media

2004 - 2007

Grade: Distinction (70%)

Earned a Bachelor of Mass Media with a Journalism major, achieving distinction with 70%.

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