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@sampritisingharoy
Strategic content lead with 9+ years of experience
As a seasoned content strategy lead, I leverage my 9+ years of experience in driving B2B marketing initiatives and managing editorial teams for global tech brands. My expertise lies in developing data-driven thought leadership content, leading cross-functional teams, and executing multi-channel content strategies. I have a proven track record of creating compelling narratives around technology innovations and managing end-to-end content operations.
With a strong background in mentoring content teams and establishing editorial excellence, I excel in driving content ideation and development processes. My ability to analyze content performance data and identify trends has enabled me to optimize content strategies and drive significant increases in readership and engagement.
Throughout my career, I have demonstrated success in partnering with AI/ML teams to create thought leadership content around technology implementation and business impact. I am passionate about creating scalable content operations frameworks for consistent brand messaging and quality.
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Work history, roles, and key accomplishments
Freshworks Inc.
Jun 2020 - Present (5 years 5 months)
Led editorial strategy and content creation for B2B technology audiences, resulting in significant increase in readership and engagement
Tag WorldWide
Jan 2019 - Jun 2020 (1 year 5 months)
Led B2B content strategy and creation for global enterprise technology clients, developed data-driven content frameworks to identify industry trends and customer insights
Oracle India Pvt. Ltd.
Jul 2015 - Oct 2018 (3 years 3 months)
Founded and led Modern Languages working group, establishing new documentation standards across global teams, developed technical content strategy for enterprise software products
Degrees, certifications, and relevant coursework
M.B.A, Marketing Management
2022 - 2024
M.A, English Literature
2013 - 2015
Software and tools used professionally
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