sampriti singha roySR
Open to opportunities

sampriti singha roy

@sampritisingharoy

Strategic content lead with 9+ years of experience

India

What I'm looking for

Seeking a challenging role that leverages my content strategy expertise to drive business growth and innovation.

As a seasoned content strategy lead, I leverage my 9+ years of experience in driving B2B marketing initiatives and managing editorial teams for global tech brands. My expertise lies in developing data-driven thought leadership content, leading cross-functional teams, and executing multi-channel content strategies. I have a proven track record of creating compelling narratives around technology innovations and managing end-to-end content operations.

With a strong background in mentoring content teams and establishing editorial excellence, I excel in driving content ideation and development processes. My ability to analyze content performance data and identify trends has enabled me to optimize content strategies and drive significant increases in readership and engagement.

Throughout my career, I have demonstrated success in partnering with AI/ML teams to create thought leadership content around technology implementation and business impact. I am passionate about creating scalable content operations frameworks for consistent brand messaging and quality.

Experience

Work history, roles, and key accomplishments

FI
Current

Global Content Marketing Lead

Freshworks Inc.

Jun 2020 - Present (4 years 11 months)

Led editorial strategy and content creation for B2B technology audiences, resulting in significant increase in readership and engagement

TW

Editorial Content Manager

Tag WorldWide

Jan 2019 - Jun 2020 (1 year 5 months)

Led B2B content strategy and creation for global enterprise technology clients, developed data-driven content frameworks to identify industry trends and customer insights

OL

Technical Writer & Content Strategist

Oracle India Pvt. Ltd.

Jul 2015 - Oct 2018 (3 years 3 months)

Founded and led Modern Languages working group, establishing new documentation standards across global teams, developed technical content strategy for enterprise software products

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies logoNS

Narsee Monjee Institute of Management Studies

M.B.A, Marketing Management

2022 - 2024

University of Hyderabad logoUH

University of Hyderabad

M.A, English Literature

2013 - 2015

Tech stack

Software and tools used professionally

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan
sampriti singha roy - Global Content Marketing Lead - Freshworks Inc. | Himalayas