Anurag Barkataki

I’m a Performance Marketing Specialist with 3+ years of experience leading high-impact, full-funnel B2B and B2C Google Ads campaigns. I focus on improving both lead scale and lead quality, including boosting Lead-to-MQL rates by 5x.

I leverage a technical engineering foundation to design data-driven forecasting models, automate tag tracking environments, and execute analytical Conversion Rate Optimization (CRO) strategies. In my current role, I manage scale Search, Display, and Performance Max campaigns across multiple international markets.

My work is grounded in measurement and experimentation: I’ve optimized funnel alignment to lift Lead-to-MQL from 10.1% to 54.3% YoY, and refined audience and keyword targeting to drive a 17.3% YoY increase in paid India R&R MQL volume. I also run structured landing page and conversion improvements to increase SQL volume by 21%.

Across my journey—from being promoted from Intern to Google Ads Executive, to independently consulting on GA4 tracking health—I’ve built end-to-end tracking ecosystems (GTM, GA4, Custom Events) and delivered dashboards in Looker Studio and GA4 to keep decisions precise, fast, and accountable.