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Shivam Jaiswal

@shivamjaiswalofficial

AI-Driven Performance Marketing Specialist | Google, Meta, LinkedIn Ads | 4.5+ Years of Experience | $3M+ Ad Spend | B2B, B2C & D2C Brands

India

Message

What I'm looking for

I am looking for a remote, in-house Performance Marketing Specialist or Manager role with an ambitious B2B, B2C or D2C brand. I want a position where I can take full ownership of the acquisition engine, not just pushing buttons in Ads Manager but bridging the gap between media buying and backend operations.

I want to manage $100K+ budgets, drive revenue, and scale profitability (ROI).

I’m an AI-driven Performance Marketing Specialist with 4.5+ years of experience scaling e-commerce and lead generation campaigns across B2B, B2C, and D2C. I’ve managed $3M+ in lifetime ad spend, turning data into action by spotting patterns, testing relentlessly, and optimizing for maximum ROI.

In recent roles, I increased SQLs by 80% and reduced Cost Per Qualified Lead (CPQL) by 55% by feeding offline CRM conversion data back into ad platforms and running ABM that targets decision-makers. I also built advanced Looker Studio dashboards to track the full journey—from ad click to CRM conversion—while maintaining 4.5+ ROAS and improving conversions with A/B testing of creative formats, product feeds, and landing experiences.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Cargoz

Apr 2025 - Present (1 year 2 months)

Managed a dual-funnel B2B and direct e-commerce strategy, increasing sales-qualified leads (SQLs) by 80% while cutting cost per qualified lead (CPQL) by 55% via offline CRM conversion feedback and ABM targeting. Maintained 4.5 ROAS, scaled revenue with Meta ASC and Google P-Max, and improved conversions using UGC A/B tests plus full-funnel Looker Studio reporting.

Lead Generation ABM Meta ASC ROAS UGC Testing Looker Studio

Performance Marketing Specialist

JomeJourney

Apr 2024 - Mar 2025 (11 months)

Owned end-to-end performance marketing for 8+ client accounts with a $150K+ monthly ad budget, delivering 4–6x ROAS across D2C brands while improving ROAS through feed optimizations, high-quality lookalikes, and creative/landing page A/B testing to prevent ad fatigue. Tripled overall SQL volume for lead-gen clients, reducing average CPQL by 45% using offline conversion data, lookalikes, custom qua

Performance Marketing Google Ads Meta Ads Feed Optimization Lookalike Audiences A B Testing Funnel Optimization

Digital Marketing Executive

Skill Enable & AVV

Dec 2022 - Apr 2024 (1 year 4 months)

Managed a $100K+ monthly Google and Meta budget, scaling revenue from lakhs to multi-crores while maintaining a profitable 5x ROAS through continuous A/B testing and funnel optimization. Improved live-course qualified leads and landing-page conversion rates by 25%, strengthened direct recorded-course acquisition using lookalikes and Merchant Center feed optimizations, and increased course retentio

Google Ads Meta Ads A B Testing CRO Merchant Center Feed Management Lookalike Audiences Marketing Automation CRM Integration

Digital Marketing Freelancer

Dr.TrustandOther

Nov 2021 - Nov 2022 (1 year)

Handled end-to-end performance marketing for 8+ clients with a $150K+ monthly ad budget across D2C and B2B, delivering 4–6x ROAS through product feed optimizations, lookalike audience targeting, and creative/landing page A/B testing to prevent ad fatigue. Improved lead generation by tripling SQL volume and reducing average CPQL by 45% using offline conversion tracking, lookalikes, and custom quali

Performance Marketing Google Ads Meta Ads Feed Optimization Lookalike Audiences A B Testing

Education

Degrees, certifications, and relevant coursework

Coursera (Google & LinkedIn)

Digital Marketing Certifications, Digital Marketing

2020 - 2021

Completed digital marketing certifications including Fundamental of Digital Marketing, Advanced Google Ads, Advanced Meta Ads, Advanced LinkedIn Ads, Marketing Analysis, Branding, Marketing Automation, and Creative Thinking.