Open to opportunities

Mudit Dhawan

@muditdhawan

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I am a Marketing Automation Specialist specializing in Salesforce Marketing Cloud email campaigns.

India

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What I'm looking for

I seek a hands-on email automation role using Salesforce Marketing Cloud, focused on journey design, deliverability and data-driven campaign optimization within a collaborative, growth-minded team emphasizing measurable conversion improvements.

I am a Marketing Automation Specialist with 4+ years' experience specializing in Salesforce Marketing Cloud, email development, and journey automation. I build modular, responsive emails and scalable automation that improve engagement and conversions for B2B, B2C, and SaaS clients.

I write AMPscript, SQL, HTML/CSS and manage Data Extensions, Email Studio, Journey Builder, and Automation Studio to deliver personalized, behavior-driven campaigns. I run QA with Litmus and Email on Acid, ensure GDPR and CAN-SPAM compliance, and optimize deliverability through A/B testing and precise audience segmentation.

I collaborate closely with design, content, analytics, and sales to map lifecycle journeys, launch multi-channel campaigns (SMS, push, LinkedIn), and report on revenue impact across time zones. I focus on driving measurable growth through clean automation, data-driven experimentation, and clear cross-functional communication.

Experience

Work history, roles, and key accomplishments

Senior Campaign Analyst

VersatileTech

Mar 2024 - Jul 2025 (1 year 4 months)

Hand-coded responsive, modular emails and built dynamic Data Extensions and AMPscript-driven personalization in Salesforce Marketing Cloud to improve campaign relevance and production efficiency. Managed multi-channel journeys, Automation Studio workflows, and ensured GDPR/CAN-SPAM compliance across B2B and B2C campaigns.

AmpScript SQL HTML CSS Salesforce Marketing Cloud Automation Studio Data Extensions Litmus

Email Marketing Specialist

Optimite

Sep 2023 - Feb 2024 (5 months)

Designed and deployed responsive HTML emails across devices using SFMC, Klaviyo and Stripo, and optimized dynamic journeys and automation workflows to improve engagement. Ran A/B tests on subject lines and creative, managed deliverability, and tracked campaign performance for US and Canada audiences.

Salesforce Marketing Cloud Klaviyo A B Testing HTML CSS Email Deliverability Automation)Segmentation Stripo

Sr. Digital Marketing Executive

Beefree

Feb 2022 - Jul 2023 (1 year 5 months)

Executed B2B SaaS email campaigns using Mailchimp, Mailshake and Klenty, collaborating with design and sales to drive lead generation and nurture flows. Performed QA, compliance checks, and ongoing optimization including A/B testing to improve open and click rates.

Mailchimp Mailshake Klenty Campaign Management HTML CSS A B Testing Lead Generation

SEO Specialist

SEO Tech Experts

Feb 2021 - Jan 2022 (11 months)

Led on-page, technical and off-page SEO initiatives including keyword research, link-building and site architecture improvements to boost organic visibility. Configured Google Analytics, Search Console and Tag Manager and produced monthly performance reports for clients.

SEO Google Analytics Google Search Console Google Tag Manager Link Building On Page SEO Technical SEO Keyword Research

Education

Degrees, certifications, and relevant coursework

Bharati Vidyapeeth Deemed University

Master of Business Administration, Marketing Management and International Business

2021 - 2023

Completed Master of Business Administration in Marketing Management and International Business at Bharati Vidyapeeth Deemed University from 2021 to 2023.