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Steven Westwood

@stevenwestwood

Commercial leader at Aspecta Group who improved gross margin by 2%pt and built new revenue streams.

At Aspecta Group, I own the full commercial P&L for a £30m international D2C eyewear group across two brands. I built annual budgets and forecasts, and developed two-year growth plans to guide commercial priorities.

I rebuilt the pricing architecture and led migration to a price monitoring platform with 80% catalogue coverage, helping deliver a 2%pt gross margin improvement worth c.£560k. I also renegotiated contracts with 15+ suppliers, generating c.£500k in incremental income.

At Aspecta Group, I launched a luxury preloved and trade-in channel that scaled to 5% of total revenue, and built a retail media stream generating £100k+ revenue. Earlier, at New Look, I launched an eBay marketplace channel that reached c.£10k in incremental weekly revenue.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales & Marketing

Current

Aspecta Group

Aug 2020 - Present (6 years 2 months)

Owned full commercial P&L for a £30m international D2C eyewear group, leading a team of 5 across trading, marketing, and commercial functions. Drove growth through pricing, supplier partnerships, and new revenue streams.

P&L management Commercial Strategy Pricing Strategy Margin Management Supplier Negotiation Marketing Investments Shopify Ecommerce Customer Acquisition CRM Forecasting Team Leadership

Commercial Consultant

Led and Power

Mar 2020 - Aug 2020 (5 months)

Advised a B2B/D2C industrial lighting business on ecommerce trading, conversion, and commercial strategy, including development of a high-value B2B proposition.

E commerce Strategy B2B D2C Conversion Rate Optimization Commercial Strategy

E-commerce Assistant Trade Manager

New Look

Nov 2018 - Jan 2020 (1 year 2 months)

Managed sales and margin for defined categories across UK, France, and Germany, delivering £350k+ in weekly revenue. Launched and traded a new eBay marketplace channel from zero to c.£10k incremental weekly revenue.

Ecommerce Trading Pricing Promotion Marketplace Management Performance Analysis

Assistant Category Manager

Dixons Carphone

Aug 2016 - Nov 2018 (2 years 3 months)

Built category strategies and trading plans, identifying incremental sales opportunities while managing commercial risk. Delivered a 2% conversion uplift through an onsite inactivity initiative and led strategic ecommerce projects including checkout optimisation.

Category Management Trading Ecommerce Conversion Rate Optimization Project Management