Uche Ofili
@ucheofili
I build retail media businesses, agency partnerships, and commercial growth across international markets.
United KingdomWhat I'm looking for
I've built retail media and agency businesses at SMG and Tesco Media, creating commercial propositions, go-to-market strategies, and partnerships that accelerate advertiser and retailer investment. At Tesco Media, I grew the agency business from £1M to £18M in revenue and launched the dunnhumby Sphere self-service retail media platform.
I'm now building SMG's first Agency Partnerships function for a £500M+ retail media ecosystem, working with WPP, Publicis, Omnicom, Dentsu, IPG, retailers, brands, and technology partners. My work spans international expansion, including Tesco Ireland, Japan, Colombia, the Nordics, and WHSmith Media's North American launch, while building high-performing commercial teams and future leaders.
Experience
Work history, roles, and key accomplishments
Director of Agency Partnerships
SMG
Nov 2024 - Present (1 year 9 months)
Established SMG's first Agency Partnerships function supporting a retail media ecosystem exceeding £500M. Developed commercial growth strategies with global agency groups and led the agency strategy supporting WHSmith Media's North American launch.
Head of Media Agency
Tesco Media
Jun 2020 - Nov 2024 (4 years 5 months)
Created Tesco Media's agency business from inception, growing revenue from £1M to £18M. Launched dunnhumby Sphere and the Tesco Retail Media Certification Programme with over 1,000 professionals accredited.
Founder & Director
Ofili Consulting
Jan 2015 - Dec 2020 (5 years 11 months)
Founded a strategic commercial consultancy advising organisations across retail, healthcare, hospitality, and technology on commercial growth, customer acquisition, digital transformation, and go-to-market strategy.
Group Media Director
Space & Time
Directed integrated media planning and commercial strategy across major UK property and retail clients, while increasing adoption of the agency's proprietary technology and data solutions.
Head of Digital Media
McCann
Led integrated digital strategy across major national brands including Aldi and Warner Leisure, combining media, data, and technology to improve commercial performance and customer acquisition.
Digital Trading Manager
MediaCom
Managed more than £50M in digital media investment across 45 client accounts, negotiating commercial agreements with leading media owners and technology platforms while driving trading efficiency and campaign performance.
Education
Degrees, certifications, and relevant coursework
BPP University
Master of Science, Management
Completed an MSc in Management at BPP University.
Manchester Metropolitan University
Bachelor of Science, Business and Consumer Marketing
Earned a BSc (Hons) in Business and Consumer Marketing from Manchester Metropolitan University.
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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