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Steven Smith

@stevensmith6

Senior Media Manager at ADK America/Assembly Global, planning digital campaigns across paid search, social, TV, and other channels.

United States

Message

At ADK America/Assembly Global, I oversee digital media campaigns from plan development through reporting, shaping media objectives, budgets, schedules, and reach and frequency goals. I plan and buy campaigns across channels including paid search, social media, TV, and print.

At Sasha Bruce Youthwork, I oversaw a marketing and branding overhaul and developed campaigns focused on positive ad returns and new donor acquisition. My experience also includes media planning at MediaCom and marketing and communications work across nonprofit, association, and commercial organizations.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Manager

Current

ADK America/Assembly Global

Apr 2022 - Present (4 years 6 months)

Oversees all aspects of digital media campaigns from plan development to reporting, ensuring client needs are exceeded. Plans and buys implementation across TV, radio, print, out of home, direct mail, online display, paid search, social media, and other media opportunities.

Digital Media Media Planning Media Buying TV Radio Print Out Of Home Direct Mail Online Paid Search Social Media Strategic Partnerships Research

Media Manager

MediaCom

Sep 2021 - Apr 2022 (7 months)

Managed day-to-day media planning, supervised media plan implementations, and oversaw client service activities. Provided media planning recommendations across multiple media channels while developing and maintaining strong client relationships.

Media Planning Customer Relationship Management Campaign Analysis Strategic Recommendations Research

Marketing & Communications Manager

Sasha Bruce Youthwork

Nov 2020 - Sep 2021 (10 months)

Oversaw a complete marketing and branding overhaul including new collateral and department protocols. Developed strategy for marketing programs on paid social, search, and other channels, measuring performance against ROI and KPIs.

Marketing Strategy Branding Paid Social Search Digital Marketing ROI Analysis KPI Reporting A B Testing Optimization

Marketing & Communications Manager

Global Cold Chain Alliance

Feb 2020 - Oct 2020 (8 months)

Coordinated and executed social media and email campaigns to align with the association's marketing mission. Developed marketing campaigns, created collateral, and monitored website and social media analytics.

Social Media Email Marketing Campaign Development Content Creation Analytics Graphic Design

Performance Marketing Project Manager

Yelp

Apr 2019 - Jan 2020 (9 months)

Managed project execution to ensure adherence to budget, schedule, and scope. Formulated and coordinated marketing activities to promote Yelp products and services, and measured the effectiveness of marketing programs.

Project Management Marketing Strategy Research Performance Measurement

Marketing & Social Media Specialist

Van Metre

Dec 2017 - Apr 2019 (1 year 4 months)

Developed and implemented comprehensive marketing plans to support the portfolio's financial and strategic goals. Monitored advertising campaigns, assisted with SEO and SEM projects, and managed content for newsletters and social media.

Marketing Plans SEO SEM Social Media Content Management Salesforce

Digital Media Marketing Specialist

AT&T

Sep 2015 - Dec 2017 (2 years 3 months)

Designed and executed omni-channel digital marketing campaigns to acquire and retain subscribers while reaching profitability targets. Created media kits, press releases, and PR campaigns, and designed printed materials using Adobe Creative Suite.