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Joel Huber

@joelhuber

Digital marketing manager at Merge who managed over $2M in programmatic campaigns and increased investment 35% year over year.

United States

Message

At Merge, I led programmatic media buying, activation, and optimization across self-service DSPs, managing multi-million-dollar budgets for multiple clients. I managed over $2M across display, video, and audio campaigns and increased programmatic investment 35% year over year.

At 301 Digital Media, I negotiated and managed direct and IO partnerships with iHeartMedia, Washington Post, Time Magazine, and USA Today for Pfizer. I also generated over 500 million page views and $500,000 in revenue from site traffic campaigns for Food Network, HGTV, and other Discovery brands.

Experience

Work history, roles, and key accomplishments

Precision Activation Manager

Merge

Jun 2022 - Apr 2026 (3 years 10 months)

Led programmatic media buying, activation, and optimization across self-service DSPs, managing multi-million dollar budgets. Applied AI-driven forecasting to improve campaign efficiency and lower CPA.

Programmatic Media Buying The Trade Desk StackAdapt Budget Management AI Forecasting Campaign Optimization Reporting ROAS

Senior Manager, Integrated Media Operations

301 Digital Media

Sep 2018 - Jun 2022 (3 years 9 months)

Negotiated and managed direct/IO media partnerships with premium publishers for Pfizer, delivering over one billion impressions. Presented campaign strategy and performance data to Pfizer department heads.

Direct Buying IO Buying Media Vendor Negotiation Media Planning Client Presentations Campaign Strategy Digital Marketing

Communications Manager

Switchbacks FC

Jan 2016 - May 2018 (2 years 4 months)

Increased social media network size by 125% and established HubSpot CRM for fan engagement and ticket sales tracking. Generated over $250,000 in advanced ticket sales.

Social Media Management HubSpot Customer Journey Mapping Adobe Creative Suite Press Releases Ticket Sales