Alicia Farmer
@aliciafarmer
Operations-focused media leader improving workflows and delivering measurable digital results.
United StatesWhat I'm looking for
I’m an operations-focused media leader who improves workflows and drives day-to-day execution across digital platforms. In my current role as an Associate Director, Media, I lead planning, execution, and performance across multiple channels while coordinating stakeholders to keep initiatives moving smoothly.
I’ve built and implemented systems to streamline content production, improve efficiency, and ensure consistency at scale. I monitor performance metrics and use data-driven insights to guide decisions, optimize outcomes, and refine how teams plan, publish, and deliver.
Earlier, I managed digital media operations for a mission-driven organization, overseeing day-to-day platform performance and editing high-volume content in a fast, deadline-driven environment. My background also includes social media and marketing coordination, plus hands-on leadership in retail operations—skills that strengthen my ability to lead teams, solve problems in real time, and deliver results in fast-paced settings.
Experience
Work history, roles, and key accomplishments
Associate Director, Media
Drexel University
Oct 2025 - Present (7 months)
Led day-to-day operations of the university’s digital presence, driving planning, execution, and performance across multiple platforms. Managed cross-functional projects end-to-end and implemented streamlined systems to improve content production efficiency and consistency.
Digital Media Associate
The Maine Policy Institute
Sep 2024 - Oct 2025 (1 year 1 month)
Managed day-to-day operations of digital platforms, ensuring consistent execution and performance across channels. Oversaw social accounts with 84K+ followers and analyzed engagement trends to guide content and publishing strategy.
Social Media & Marketing Coordinator
YMCA of South Palm Beach County
Jun 2023 - Aug 2024 (1 year 2 months)
Supported the Marketing Director by maintaining the YMCA’s social media presence and updating the website with new pages and events. Produced marketing assets including video testimonials, managed printed and email communications, and coordinated campaign content in a fast-paced environment.
Store Manager
Copper Tans
Oct 2022 - Jan 2023 (3 months)
Managed daily store operations including scheduling, sales, customer service, and facility upkeep. Hired, trained, and supervised staff, handled escalations to maintain satisfaction, and monitored sales performance to increase memberships, packages, and retail purchases.
Manager, Big Lots
Big Lots
Sep 2020 - Aug 2022 (1 year 11 months)
Led store operations including staffing, scheduling, inventory, and customer service for a high-volume retail location. Streamlined operational processes to reduce delays and improve team productivity, and led freight operations while resolving issues in real time.
Campus Outreach Manager
Bumble Honey
Led campus outreach operations by managing partnerships, events, and engagement initiatives to drive brand presence and adoption. Planned and executed on-campus events end-to-end and used participation and engagement insights to refine outreach strategies.
Education
Degrees, certifications, and relevant coursework
Rowan University
Bachelor of Arts, Public Relations and Applied Communication
Earned a Bachelor of Arts in Public Relations and Applied Communication from Rowan University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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