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Camie HomeCH
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Camie Home

@camiehome

I lead multimillion-dollar media investments across digital, print, video, and programmatic campaigns.

United States
Message

What I'm looking for

I'm looking to lead media investment and campaign strategy, using performance data, negotiation, and cross-functional collaboration to deliver stronger client outcomes while mentoring developing talent.

At Publicis Media, I lead Nordstrom’s $7M annual media plan across digital and print, managing activation, trafficking, QA, optimization, and reconciliation for campaigns reaching 300M planned digital impressions.

I turn client objectives and performance data into channel investments, negotiate premium placements, and partner with analytics, strategy, finance, and client teams. I’ve also built a digital buying playbook and mentor three junior buyers.

Experience

Work history, roles, and key accomplishments

PP
Current

Senior Associate, Media Investment

Publicis Media (PMX)

Sep 2024 - Present (2 years)

Managed media investment across seven national client accounts and currently lead Nordstrom's $7M annual plan across digital and print. Oversee end-to-end campaign activation and execution across Prisma, Campaign Manager 360, and Mediaocean.

PP

Associate, Media Investment

Publicis Media (PMX)

Sep 2022 - Sep 2024 (2 years)

Managed media investment across seven national client accounts, translating objectives into channel and publisher allocations and optimizing delivery, efficiency, and performance. Built the team's digital buying playbook and mentored three junior buyers.

Education

Degrees, certifications, and relevant coursework

California State Polytechnic University, Pomona logoCP

California State Polytechnic University, Pomona

Bachelor of Business Administration, Marketing Management

2016 - 2020

Activities and societies: Dean's List

Pursued a Bachelor of Business Administration in Marketing Management, and was named to the Dean's List.

Tech stack

Software and tools used professionally

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