Open to opportunities

Pujitha Kasipuram

@pujithakasipuram

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Multifaceted creative marketing professional with diverse skills.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, with opportunities for career growth and impactful marketing initiatives.

I am a multifaceted creative marketing professional with extensive experience across retail, CPG, and business operations. My career has been marked by a commitment to delivering impactful marketing strategies that drive results. At WPP: Mindshare, I successfully built over 15 creatives for Facebook and TikTok, optimizing campaigns to exceed KPI benchmarks and managing a media budget exceeding $10M.

Throughout my tenure at various leading agencies, I have consistently demonstrated my ability to manage substantial media budgets, such as the $75M for Mars-Royal Canin, and have contributed to significant ROI improvements. My expertise in data-driven insights and campaign optimization has allowed me to provide strategic recommendations that enhance performance and drive growth.

I thrive in collaborative environments, working closely with cross-functional teams to develop innovative content strategies. My experience includes leading influencer programs that have exceeded benchmarks and significantly increased brand awareness. I am passionate about leveraging my skills to create meaningful marketing initiatives that resonate with audiences and achieve business objectives.

Experience

Work history, roles, and key accomplishments

Senior Associate, Paid Social

Mindshare

Oct 2024 - May 2025 (7 months)

Built 15+ creatives in Facebook and TikTok to be rotated daily across Marshalls and Sierra brands. Delivered weekly pacing and monthly campaign reporting of 5-10 campaigns while providing insights and analysis for campaign optimizations to align with KPI benchmarks.

TikTok Campaign Management Data Analysis Budget Management KPIs Reporting Media Planning

Senior Media Planner

EssenceMediaCom

Feb 2024 - Oct 2024 (8 months)

Managed media plan budgets ranging from $25-$75M for Mars- Royal Canin by leveraging MediaTools for budgeting, pacing, actualizations, and media spend shifts monthly. Contributed to driving a $7.35M incremental ROI for Royal Canin’s Consumer campaign during Q1 2024.

MediaTools Budget Management ROI Analysis Media Planning Optimization Data Analysis Client Management Strategic Planning

Senior Content Associate

Starcom

May 2023 - Dec 2023 (7 months)

Led day-to-day management of 10+ content and influencer programs from brief to execution, working closely with partner vendors and brand teams to ensure programs are in line with overarching media strategies. Collaborated with internal cross-functional teams during content strategy development from creative brainstorming and media partner selection to evaluating RFP proposals and securing client b

Content Management Influencer Marketing Vendor Relations Media Strategy Campaign Execution Social Media Marketing Brand Strategy

Data Solutions Specialist

Epsilon

May 2022 - May 2023 (1 year)

Utilized compiled, transactional, and self-reported data assets to create custom recommendations for banking and insurance markets, resulting in an average of $500K per quarter in revenue across all product lines. Drove growth for the top 100 banking and insurance clients, contributing to 200-500% YoY growth and supporting YoY growth of 400% for the Top 10 Healthcare and insurance providers.

Data Analysis Revenue Client Management Market Research Business Development Financial Services Insurance Healthcare Data Solutions

Education

Degrees, certifications, and relevant coursework

Michigan State University

Bachelor, Supply Chain Management

Obtained a Bachelor's degree in Supply Chain Management, focusing on the principles and practices of managing supply chain operations. This program provided a strong foundation in logistics, procurement, and operations management.

Michigan State University

Certificate, Digital Marketing

Completed a comprehensive program in Digital Marketing, gaining expertise in various digital marketing strategies and tools. This certificate enhanced skills in areas such as online advertising, content marketing, and analytics.