Shaun Alberts
@shaunalberts
I build full-funnel media plans across traditional and digital channels to improve campaign performance.
United StatesWhat I'm looking for
At Bloom Ads Global Media Group, I develop and execute full-funnel media plans across OOH, direct mail, radio, linear TV, CTV, streaming audio, paid social, and search. I manage budgets, vendor negotiations, schedules, and campaign recommendations aligned to client KPIs.
I've also grown mortgage-brokerage social reach by 300% at C2 Financial and improved prospect email open rates by 15%. I bring marketing, CRM, analytics, Excel, and team-training experience to collaborative on-site media teams.
Experience
Work history, roles, and key accomplishments
Associate Integrated Media Buyer/Planner
May 2024 - Present (2 years 4 months)
● Developed and executed full-funnel, cross-channel media plans across OOH, direct mail, radio, linear TV, CTV/streaming TV, and streaming audio, aligning channel mix, budgets, and audience strategy to client KPIs.
● Partnered with paid social and search teams to integrate Meta, TikTok, YouTube, paid search, and Performance Max into holistic media plans, leveraging cross-channel budget recommenda
Digital Media Marketing Assistant
Nov 2021 - Jan 2025 (3 years 2 months)
● Successfully implemented and executed a social media marketing plan in the mortgage brokerage industry. Efforts resulted in a 300% increase in Facebook page reach, utilizing a range of tactics, including regular posting of high-quality informational content to build brand awareness and increase engagement.
● Oversaw a sales prospect list of 2,000+ using the CRM Referral Maker, implementing targ
Worked as Project Manager at NFP.
Informational Technology Support Specialist
Mar 2019 - Aug 2021 (2 years 5 months)
● Implemented and managed digital and analog filing systems in this business management firm’s imaging system, ensuring quick and easy access to information for efficient workflow.
● Delivered comprehensive desktop support to staff, ensuring smooth operation of technology systems and minimizing downtime.
● Utilized communication skills to guide users through complex technical problems and educate
Education
Degrees, certifications, and relevant coursework
University of San Diego
Bachelor of Business Administration - BBA, Marketing
2021 - 2023
HubSpot Academy
Sales Enablement
Issued May 2023 · Expired Jun 2025
HubSpot Academy
Digital Marketing
Issued Apr 2023 · Expired May 2024
Santa Barbara City College
Associate's, Business Administration
2019 - 2021
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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