Stan Leung
@stanleung
Executive growth marketing leader scaling iGaming acquisitions through data-driven CAC/LTV optimization and multi-channel performance.
What I'm looking for
I’m a growth-focused marketing executive with 20+ years of leadership experience scaling iGaming and adjacent categories globally, including social casino, crypto, sportsbook, poker, prediction markets, and sweepstakes brands. I build acquisition engines from the ground up—using disciplined analytics, structured reporting, and an aggressive growth strategy to drive measurable revenue outcomes.
As Head of Growth/Acquisitions at Gold Coins Inc (Punt.com and Chanced.com), I built and launched the full acquisition department across paid media, affiliate, influencer, and social. I’ve delivered consistent double-digit MoM growth and 100%+ YoY growth in registrations and FTDs, increased monthly deposits by 300%+ (scaling to $20M+ per month), rebuilt GA4 tracking and attribution models, and improved conversion optimization by 15% across Meta, Google, and affiliate landing pages.
Previously, I led global acquisition strategy as Director of Marketing for the World Poker Tour digital platform, where I increased app installs and downloads by 300%, scaled FTDs 10x to 4,000+ weekly, and drove 500% SEO ranking growth within 3 months. Earlier, as an iGaming consultant and Digital Marketing Director/Business Development at DFO, I managed global teams, oversaw SEO/affiliate/paid media/email/social, and supported major scale outcomes—including $750K+ daily revenue and $1.2B+ annual sales—while strengthening customer data and performance systems.
Experience
Work history, roles, and key accomplishments
Head of Growth and Acquisitions
Gold Coins Inc
Jan 2025 - Present (1 year 5 months)
Built and launched a full acquisition department across paid media, affiliate, influencer, and social, driving consistent double-digit MoM growth and 100%+ YoY growth in registrations and FTDs. Increased monthly deposits by 300%+ to $20M+ per month and improved conversion rates by 15% through CRO and attribution rebuilds (GA4, UTMs, and LTV/CAC reporting).
Director of Marketing
World Poker Tour
Jan 2023 - Jan 2025 (2 years)
Led global acquisition strategy across SEO, paid media, affiliate, email, and product teams, growing app installs/downloads by 300% and scaling FTDs 10x to 4,000+ weekly. Achieved 500% SEO ranking growth in 3 months and delivered 350% channel-wide growth across poker, casino, and sportsbook verticals.
Digital Marketing Director
DFO
Jan 2008 - Jan 2015 (7 years)
Led global marketing teams (50–100) across North America and Asia, overseeing SEO, affiliate, paid media, email, social, and product marketing while scaling acquisition and retention programs. Generated $750K+ daily revenue, scaled to $1.2B+ annual sales, improved operational efficiency by 60% via a customer data platform, and increased quarterly revenue by $2M+.
Internet Marketing & SEO Manager
Big Juice Media
Jan 2001 - Jan 2008 (7 years)
Managed SEO, affiliate, email marketing, and paid ad campaigns for sportsbook, poker, and casino affiliate programs, driving $10M+ monthly affiliate sales. Ran 20+ gaming affiliate programs and built scalable lead-generation frameworks using market positioning, competitive analysis, and campaign execution.
Education
Degrees, certifications, and relevant coursework
Simon Fraser University
Business/Communications
Studied Business/Communications at Simon Fraser University (SFU) at the bachelor level.
Availability
Location
Authorized to work in
Job categories
Skills
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