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Stan Leung

@stanleung

Executive growth marketing leader scaling iGaming acquisitions through data-driven CAC/LTV optimization and multi-channel performance.

Canada
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What I'm looking for

I’m looking for a growth/marketing leadership role where I can build acquisition engines, own CAC/LTV and attribution, and lead cross-functional teams across paid media, affiliate, SEO, and CRM to drive scalable revenue.

I’m a growth-focused marketing executive with 20+ years of leadership experience scaling iGaming and adjacent categories globally, including social casino, crypto, sportsbook, poker, prediction markets, and sweepstakes brands. I build acquisition engines from the ground up—using disciplined analytics, structured reporting, and an aggressive growth strategy to drive measurable revenue outcomes.

As Head of Growth/Acquisitions at Gold Coins Inc (Punt.com and Chanced.com), I built and launched the full acquisition department across paid media, affiliate, influencer, and social. I’ve delivered consistent double-digit MoM growth and 100%+ YoY growth in registrations and FTDs, increased monthly deposits by 300%+ (scaling to $20M+ per month), rebuilt GA4 tracking and attribution models, and improved conversion optimization by 15% across Meta, Google, and affiliate landing pages.

Previously, I led global acquisition strategy as Director of Marketing for the World Poker Tour digital platform, where I increased app installs and downloads by 300%, scaled FTDs 10x to 4,000+ weekly, and drove 500% SEO ranking growth within 3 months. Earlier, as an iGaming consultant and Digital Marketing Director/Business Development at DFO, I managed global teams, oversaw SEO/affiliate/paid media/email/social, and supported major scale outcomes—including $750K+ daily revenue and $1.2B+ annual sales—while strengthening customer data and performance systems.

Experience

Work history, roles, and key accomplishments

GI
Current

Head of Growth and Acquisitions

Gold Coins Inc

Jan 2025 - Present (1 year 5 months)

Built and launched a full acquisition department across paid media, affiliate, influencer, and social, driving consistent double-digit MoM growth and 100%+ YoY growth in registrations and FTDs. Increased monthly deposits by 300%+ to $20M+ per month and improved conversion rates by 15% through CRO and attribution rebuilds (GA4, UTMs, and LTV/CAC reporting).

DF

Digital Marketing Director

DFO

Jan 2008 - Jan 2015 (7 years)

Led global marketing teams (50–100) across North America and Asia, overseeing SEO, affiliate, paid media, email, social, and product marketing while scaling acquisition and retention programs. Generated $750K+ daily revenue, scaled to $1.2B+ annual sales, improved operational efficiency by 60% via a customer data platform, and increased quarterly revenue by $2M+.

BM

Internet Marketing & SEO Manager

Big Juice Media

Jan 2001 - Jan 2008 (7 years)

Managed SEO, affiliate, email marketing, and paid ad campaigns for sportsbook, poker, and casino affiliate programs, driving $10M+ monthly affiliate sales. Ran 20+ gaming affiliate programs and built scalable lead-generation frameworks using market positioning, competitive analysis, and campaign execution.

Education

Degrees, certifications, and relevant coursework

Simon Fraser University logoSU

Simon Fraser University

Business/Communications

Studied Business/Communications at Simon Fraser University (SFU) at the bachelor level.

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