Open to opportunities

Gareth Woods

@garethwoods

Message

B2B/B2C marketing executive shaping narratives and GTM strategy to drive pipeline and growth in gaming ecosystems.

Canada

Message

What I'm looking for

I’m looking to lead GTM and narrative-driven growth where I can own positioning and pipeline end-to-end, partner closely with Sales/Product, and translate complex products into compelling stories—ideally within gaming, platforms, or developer ecosystems.

I’m a B2B and B2C marketing leader with 15+ years of experience building category narratives, driving pipeline, and translating complex technology into clear commercial value—especially across gaming, platforms, and digital ecosystems.

In my current role as Head of Marketing, I own end-to-end go-to-market strategy across multiple live-service titles, leading announcements, content, communications, and partner programs while aligning messaging with revenue outcomes and player demand. I’ve also led large-scale player insight initiatives (10,000+ responses) and turned those learnings into actionable positioning and product decisions.

Earlier, as Marketing Director and Marketing Manager, I built developer and platform growth strategies—partnering with studios and ecosystem stakeholders to drive adoption, engagement, and long-term revenue growth (including >20% revenue growth). I also founded and led a B2B gaming marketing agency, delivering award-winning campaigns and scalable partnership strategies across global brands.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Offworld Industries

Aug 2023 - Present (2 years 10 months)

Owned end-to-end go-to-market strategy across major releases and updates, aligning messaging with commercial goals and player demand. Led announcements, content, and player insight initiatives (10,000+ responses) to translate findings into actionable positioning and product decisions.

Go To Market (GTM)Messaging And Positioning Messaging Frameworks Cross functional Leadership Agency Management

Marketing Manager

PopReach Corporation

Aug 2022 - Aug 2023 (1 year)

Owned product marketing and lifecycle strategy for F2P titles within a platform environment, driving growth and monetization. Developed value propositions tied to player behavior and led go-to-market execution for live-ops events and feature launches.

Product Marketing Lifecycle Marketing F2P Value Proposition Monetization Strategy Cross Functional Collaboration Player Centric Marketing

Marketing Director

Hearthsim

Jun 2021 - Aug 2022 (1 year 2 months)

Led B2B marketing and growth strategy for a gaming analytics platform, driving adoption and partner expansion. Created a developer strategy for the Untapped.gg partnership, supporting 20%+ revenue growth, and built scalable partner ecosystems and integrations.

Platform Growth Partnerships Growth Strategy Launch Alignment

Founder & Director

Gaming Ventures

Oct 2016 - Jun 2021 (4 years 8 months)

Founded and led a B2B gaming marketing agency delivering end-to-end campaigns and partnership strategies for enterprise brands. Built and scaled client relationships and executed gaming-led initiatives (including PlayStation, Nintendo, Red Bull, Adidas, and Samsung) across developed and emerging markets.

B2B Marketing Agency Leadership Partnership Marketing Campaign Execution Media & Platform Partnerships Commercial Narrative Development