Open to opportunities

Serhii Chupylko

@serhiichupylko

Growth marketing specialist scaling customer acquisition with performance media, CRO, and attribution across full funnels.

Canada

Message

What I'm looking for

I’m looking for a role where I can own customer acquisition end-to-end—paid media, landing-page testing, SEO/content support, and attribution into CRM and sales—so we can optimize toward lead quality and pipeline outcomes.

I scale customer acquisition using performance marketing, funnel optimization, and conversion-focused execution across Google Ads and Meta Ads. At HVAC Ontario Group, I built multi-brand campaign systems that connect audience segments, offers, and landing-page performance to improve ROAS and lower CPL.

My work is full-funnel: I’ve increased website conversion rates through structured A/B testing across offers, landing pages, and CTAs. I also strengthened organic acquisition with SEO and brand content, maintaining Top 3 visibility for high-intent local queries and expanding Top 10 rankings across priority terms.

At PissedConsumer.com (Opinion Corp), I drove B2B customer acquisition across paid media, SEO, and lifecycle campaigns. I improved conversion rates via landing page testing and experimentation, and built CRM workflows with lead scoring and nurture sequences to raise lead quality and retention.

Earlier, at OmHome Marketing Agency, I owned paid acquisition across many client projects, using Google Ads, Meta Ads, and creative/testing to reduce CPA/CPL and improve ROAS, CTR, and conversions. I’ve also led growth through partnerships and dealer network development at CoffeeTeaTrade Distribution.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Lead

Current

HVAC Ontario Group

Mar 2025 - Present (1 year 4 months)

Scaled paid acquisition across 4 brands by building and optimizing Google Ads and Meta Ads campaigns, improving ROAS by 2.1x and reducing CPL by 70%. Increased website conversion rate from 2.8% to 8.3% through structured A/B testing.

Google Ads Meta Ads SEO A B Testing CRO Attribution CRM Google Tag Manager Ahrefs SEMrush HubSpot GoHighLevel Shopify Zapier Make Claude AI

Growth Marketing Specialist

PissedConsumer.com (Opinion Corp)

Jan 2022 - Feb 2024 (2 years 1 month)

Drove B2B customer acquisition through full-funnel execution across paid media, SEO, and lifecycle campaigns, increasing client acquisition by 40% and pipeline growth by 34%. Optimized conversion rates by 35% through landing page testing and A/B experimentation.

Paid Media SEO Lifecycle Marketing CRM Lead Scoring A B Testing CRO HubSpot Google Ads Meta Ads

Performance Marketing Lead

OmHome Marketing Agency

Jul 2020 - Dec 2021 (1 year 5 months)

Owned paid acquisition across 102 client projects through hands-on Google Ads and Meta campaign execution, reducing CPA/CPL by 30–60% across accounts. Improved ROAS and conversion performance through full-funnel CRO and A/B testing.

Google Ads Meta Ads CRO A B Testing Audience Segmentation Landing Page Optimization

Digital Marketing Specialist

OmHome Marketing Agency

Jul 2018 - Jun 2020 (1 year 11 months)

Executed paid acquisition campaigns across Google Ads, Meta, and paid social for client accounts, improving ROI by up to 90% and reducing CPA/CPL by 30–60%. Grew organic visibility through SEO and content execution.

Google Ads Meta Ads Paid Social SEO Content Marketing

Marketing & Business Development Coordinator

CoffeeTeaTrade Distribution

Jan 2013 - Dec 2017 (4 years 11 months)

Scaled business from 1 to 27 regional markets through partnerships, dealer network development, and promotional marketing campaigns supporting local customer acquisition.