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Srijani Das

@srijanidas1

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B2B SaaS marketing leader at Aurix Marketing, scaling YouShop from 18 to 250+ demos monthly.

India

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At Aurix Marketing, I built demand systems for clients including YouShop, where I replaced Meta lead forms with a website-qualified buyer journey and grew demos from 18 to 250+ a month. For YouResto, I rebuilt ads, landing pages, demo scripts, and follow-up to grow monthly closed sales from 8–12 to 45–55.

At AppBrew, I influenced ~$6.5M ARR and grew qualified inbound eightfold through partner-led demand, proof-led content, and conversion-focused landing pages. At Hubhopper, I used usage data to prioritize and market features, growing MRR 209% and cutting CAC 31%.

Experience

Work history, roles, and key accomplishments

Current

Founder & GTM Consultant

Current

Aurix Marketing

Mar 2025 - Present (1 year 6 months)

Founded a marketing consultancy delivering demand generation and go-to-market strategy for B2B SaaS clients, including scaling demos from 18 to 250+ per month for a retail POS client and growing closed sales for restaurant POS and identity governance products.

Demand Generation Go To Market Strategy CRM Lead Generation Webinar Marketing Outbound Sales Positioning Messaging WhatsApp Marketing Landing Pages Advertising SEO

Product Marketing Lead

AppBrew

Mar 2024 - Jan 2025 (10 months)

Influenced ~$6.5M ARR in 10 months by aligning partner-led demand, customer case studies, and sales narratives with revenue priorities. Grew qualified inbound 8x and improved SEO rankings for key mobile app builder keywords.

Product Marketing Demand Generation SEO Content Marketing Partner Marketing Case Studies Sales Enablement Conversion Rate Optimization Landing Pages Shopify

Head of Product Marketing

Hubhopper

Jan 2023 - Feb 2024 (1 year 1 month)

Grew MRR 209% in three months by prioritizing features based on usage data and redesigning the funnel and messaging. Cut CAC 31% and grew the enterprise segment 17% through new pricing plans.

Product Marketing Funnel Optimization Messaging Pricing Strategy Cohort Analysis Paid Acquisition Retention CAC Reduction MRR Growth

Lead, Performance Marketing

Leadsquared

Sep 2022 - Dec 2022 (3 months)

Supported 13% MRR growth for a B2B CRM and marketing automation platform through competitive benchmarking and paid search, social, and display tests. Improved customer retention 9% via BigQuery analytics and app engagement 11% through A/B testing.

Performance Marketing Paid Search Social Media Display Advertising A B Testing BigQuery Analytics Retention Competitive Analysis

Marketing Manager

Syscloud

May 2021 - Aug 2022 (1 year 3 months)

Created $4.3M in revenue opportunities by leading global launches of cloud backup products for Microsoft 365 and Google Workspace. Delivered $2.3M in revenue with a 32% conversion lift and grew sales-qualified leads 12% year over year.

Product Launch Cloud Backup Microsoft 365 Google Workspace Revenue Generation Conversion Rate Optimization Sales Qualified Leads (SQL)Marketing Strategy

Product Management Intern

Mailmodo

Apr 2020 - Aug 2020 (4 months)

Onboarded 10 clients from 156+ leads generated by targeted digital campaigns. Recommended third-party tool integrations that lifted product sales 28% and grew site traffic 65% through SEO.

Product Management Digital Marketing Lead Generation SEO Keyword Research Link Building Client Onboarding Integration Tools