Open to opportunities

Avani Funde

@avanifunde

Message

I drive B2B SaaS growth through product launches, onboarding, and lifecycle marketing.

India

Message

What I'm looking for

I'm looking to lead product marketing and growth for B2B SaaS products, partnering with Product, Sales, and Customer Success to improve acquisition, activation, adoption, and retention through strong GTM, onboarding, and lifecycle programs.

I've led product marketing and growth at Vieu, Avoma, Graas (Shoptimize), Claptek, and Datametica, launching AI-powered experiences and go-to-market programs that increased WAU by 7%, Chrome Extension MAU by 26%, and feature adoption by 23%.

I build positioning, onboarding, lifecycle campaigns, customer education, and sales enablement that move acquisition, activation, and adoption. My work spans product-led growth, conversion optimization, SEO, localized launches across Indonesia and Thailand, and cross-functional execution with Product, Sales, and Customer Success.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

Vieu

Oct 2025 - Present (10 months)

Built Vieu's Help Center and customer education program, accelerating onboarding and self-service adoption. Led GTM strategy and product launches for AI-powered experiences across Product, Sales, and Customer Success.

Go To Market Strategy Product Launch Customer Education Onboarding Customer Success AI Product Marketing Growth Strategy

Product Marketing Manager

Avoma

Jun 2024 - Oct 2025 (1 year 4 months)

Led GTM strategy and AI product launches, increasing feature adoption by 23%. Improved trial-to-paid conversion by 3.4% through onboarding optimization and activation initiatives.

Go To Market Strategy Product Launch AI Product Adoption Onboarding Activation Positioning Messaging Email Marketing Landing Pages User Engagement

Marketing Manager (Product & Services)

Graas (Shoptimize)

Dec 2021 - Jun 2024 (2 years 6 months)

Increased product sign-ups by 11% through SEO, product positioning, and acquisition campaigns. Grew organic search to 50% of website traffic through SEO and content strategy.

SEO Content Strategy Product Positioning Demand Generation Customer Stories Localization Market Expansion

Assistant Manager – Digital Marketing

Claptek (AuditTime)

Oct 2020 - Dec 2021 (1 year 2 months)

Led the end-to-end rebranding of AUDITime to Claptek, redefining product positioning, messaging, visual identity, and website experience. Developed GTM assets, sales enablement, and launch communications to support the brand transition.

Product Positioning Messaging Visual Identity Website Experience Sales Enablement Launch Communications Integrated Marketing Campaigns

Marketing & Partnership Development Executive

Datametica

Oct 2018 - Oct 2020 (2 years)

Led co-marketing initiatives with AWS and Microsoft Azure to expand market reach and generate demand. Managed product rebranding, including website revamp, messaging, and positioning.

Co Marketing AWS Azure Demand Generation Messaging Positioning Email Marketing Customer Engagement