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@spsp

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Content strategy and operations leader driving measurable engagement and efficiency.

India

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What I'm looking for

I seek leadership roles in content strategy and operations where I can lead cross-functional teams, leverage GenAI and LMS tools, and deliver measurable engagement and efficiency gains.

I am a seasoned content strategy and operations leader with over a decade of experience delivering high-impact digital marketing, e-learning, and instructional content. I lead cross-functional teams to execute multi-platform campaigns and streamline production workflows.

As Co-founder and Creative Head at VSP Media and former Head of Video Content at saasguru, I have driven measurable improvements in engagement and retention through strategic planning, A/B testing, and GenAI integration.

My background includes senior editorial leadership at Microsoft News, where I led large teams, implemented DAM systems, and optimized processes to reduce production time and improve asset retrieval.

I combine storytelling, technical writing, and hands-on production skills with strong stakeholder management to deliver content that resonates with diverse audiences and meets business objectives.

Experience

Work history, roles, and key accomplishments

Current

Co-founder and Creative Head

Current

VSP Media

Dec 2019 - Present (6 years 3 months)

Spearhead end-to-end execution of multi-platform content campaigns for B2B and B2C clients, managing budgets, timelines, and strategic partnerships to deliver high-quality branded content across digital and broadcast channels.

Content Strategy Project Management Video Production Partnership Development Budget Management GenAI Integration LMS SEO Stakeholder Engagement

Head - Video Content

saasguru

Apr 2022 - Jul 2024 (2 years 3 months)

Developed and executed video and e-learning content strategies, led an 8-person team, and used analytics and A/B testing to improve user engagement and viewer retention by 30%.

Content Strategy E Learning Team Leadership A B Testing Analytics SEO Script Writing LMS Cross Functional Collaboration

Senior Lead Editor

Microsoft News

Aug 2012 - Nov 2019 (7 years 3 months)

Managed a 14-person editorial team for msn.com and Bing across 40+ markets, directed 50+ editorial projects, and implemented DAM improvements that reduced asset retrieval time by 45% and production time by 30%.

Editorial Management SEO DAM Content Strategy Project Management Cross Functional Collaboration Analytics

Photo Editor

AOL India

Oct 2008 - Jun 2011 (2 years 8 months)

Produced photo content for EU news and lifestyle verticals, streamlined licensing processes to improve efficiency by 20%, and led photo/video projects that increased engagement by 15%.

Photo Editing Licensing Content Production Project Delivery Photoshop Video Production Process Optimization

Freelance Photographer

Independent

Jan 2002 - Oct 2008 (6 years 9 months)

Provided commercial photography and editing services for brands and managed creative and technical delivery of photo-video projects to meet client objectives and timelines.

Commercial Photography Photo Editing Client Management Project Coordination Adobe Photoshop Video Editing Creative Direction