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Tania Roy

@taniaroy

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I lead editorial strategy, AI-enabled content operations, and high-impact B2B SaaS content ecosystems.

India

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What I'm looking for

I'm looking to lead editorial strategy and AI-enabled content operations in a fast-paced B2B SaaS environment, building scalable governance, developing high-performing teams, and improving high-quality content experiences.

At Adobe, I lead editorial strategy for digital marketing and customer education content, spanning thought leadership, product articles, case studies, technical learning resources, and customer-facing website experiences. I connect user feedback, business priorities, and cross-functional teams to improve engagement, usability, and conversion.

I've built scalable governance and AI-enabled workflows, reducing content development and repurposing time by 70% and onboarding time by 60%. I also coach 20 writers and 6 editors on quality, SEO, accessibility, voice, HTML tagging, and audience-centric communication.

Experience

Work history, roles, and key accomplishments

Current

Senior Editorial and Content Strategy Leader

Current

Adobe

Sep 2017 - Present (9 years)

Led content strategy and cross-functional partnerships, elevating brand visibility and product education. Managed editorial governance, coached teams, and integrated Gen AI workflows to reduce content development time by 70%.

Content Strategy Editorial Leadership SEO HTML AEO Generative AI Team Leadership Program Management Stakeholder Management Agile Jira Adobe Workfront SharePoint Confluence ChatGpt Claude Copilot SEMrush

Content Strategy Lead

HCL Technologies

May 2016 - Oct 2016 (5 months)

Managed UBS's Website Content Strategy project, leading the content team and driving delivery of HTML-tagged SEO content, knowledge bases, and FAQs.

Content Strategy SEO HTML Knowledge Management Team Leadership

Senior Technical Editor

VMware Software India Pvt. Ltd.

May 2015 - Apr 2016 (11 months)

Reviewed technical courses for internal and partner enablement, authored e-learning courses, and coached writers for high-quality courses.

Technical Editing E Learning Coaching Content Review

Content Writer

TCS / HIBU

Oct 2014 - Mar 2015 (5 months)

Authored SEO content for small and medium business (SMB) websites and collaborated with creative team to enhance website user experience.

SEO Content Writing SMB Websites Collaboration

Content Editor

Tarren Point

Dec 2011 - Apr 2014 (2 years 4 months)

Authored news content for Australian, British, and National Broadcasting Corporation printables, and collaborated with creative team to enhance the look and feel.

Content Editing News Writing Collaboration