Nirtika Pandita

Led content development for YouTube channels, driving a 15% rise in monthly watchtime and producing 100+ scripted videos to improve viewer retention and reduce script-to-publish turnaround by 20%.

Led the international desk of a US-focused news platform, growing monthly traffic from 2M to 5.3M by managing SEO writers, optimizing editorial workflows, and producing policy-driven long- and short-form content.

Managed PR for leading Indian artists, securing national coverage across outlets like HT and Rolling Stone, and built media relationships and pitches that delivered consistent press visibility.

Authored 250+ features on culture and entertainment, oversaw daily print production and pagination to deliver error-free editions, and led feature ideation to boost reader engagement.

Wrote 300+ lifestyle, entertainment, and wellness articles that increased returning readership ~20% and led the entertainment vertical at Pebble Media to grow organic traffic by ~25%.

Led page-level editorial responsibilities, overseeing layout and content quality to ensure timely, accurate print editions.

Performed copyediting and proofreading to maintain editorial standards and accuracy across news content.

Edited and prepared news copy for publication, ensuring clarity, accuracy, and adherence to editorial standards under tight deadlines.

Handled sub-editing duties including proofreading and preparing copy for publication to maintain content quality and accuracy.

Provided proofreading and copywriting services to ensure promotional materials were clear, error-free, and on-brand.