Open to opportunities

Aparna Amol

@aparnaamol

Message

Content Manager and Strategist with 10+ years shaping SEO-driven editorial and brand narratives.

India

Message

What I'm looking for

I’m looking to lead content strategy and editorial planning that boosts organic growth, strengthens brand voice, and turns audience insights into measurable business results—partnering with cross-functional teams and agencies to deliver consistently high-quality content.

I’m a Content Manager and a Strategist with 10+ years of progressive experience across broadcast media, B2B publishing, digital marketing, and brand communications. I bring journalism, storytelling, and audience-first content thinking to every editorial workflow.

I’m known for developing SEO-optimised content ecosystems, aligning content strategy with measurable business outcomes, and building consistent brand voice across digital and traditional channels. As a former CNBC TV18 editorial professional, I’ve kept a sharp focus on accuracy, timeliness, and impactful storytelling.

In leadership roles, I’ve managed cross-functional editorial teams and planned end-to-end brand communication across digital platforms and luxury product launches. I have lead content performance through analytics—using tools like Google Analytics, audience mapping, and content performance KPIs to continuously refine relevance and improve conversion-focused messaging.

I’ve delivered premium writing and editing across long-form articles, blogs and web copywriting, campaign messaging, corporate communications, and thought leadership. From coordinating with designers, agencies, and stakeholders to streamlining guidelines and production timelines, I have helped teams ship high-quality content that connects, converts, and endures.

Experience

Work history, roles, and key accomplishments

Deputy Manager - Marketing Comms

Bharat Ratnam Mega CFC

Feb 2025 - Jun 2025 (4 months)

Led end-to-end brand communication and content strategy across digital platforms, campaigns, and luxury product launches, ensuring cohesive messaging across the customer journey. Developed premium storytelling content and strengthened brand voice consistency across retail and marketing touchpoints using performance insights.

Content Strategy SEO Optimization Keyword Research Google Analytics Editorial Calendar Management Content Performance Brand Voice Development

Content Writer & Editor

72 Dragons Global Services

Jan 2021 - Jan 2023 (2 years)

Created SEO-optimised blogs, long-form articles, and website content to improve organic search visibility. Managed an editorial calendar, led keyword research and on-page optimisation, and edited deliverables for SEO compliance and consistent brand tone.

SEO Copywriting Editorial Calendar Management Keyword Research On Page SEO Content Editing

Digital Content Manager

Saino First

Jan 2019 - Jan 2021 (2 years)

Developed and executed digital content strategy to support marketing objectives, audience growth, and brand positioning across web, social, and email channels. Created and optimised content assets (web copy, blogs, social posts, and newsletters) and used analytics to extract insights and improve content KPIs.

Digital Content Strategy Blog Writing Social Media Content Newsletters Analytics Cross Functional Collaboration KPIs

Senior Manager - Corporate Comms

Simplified IT Solutions

Jan 2016 - Jan 2019 (3 years)

Owned content planning and corporate communication strategy across digital and internal platforms to support growth and reputational objectives. Developed marketing content for websites, email campaigns, and social media, and established editorial guidelines to maintain brand voice consistency across teams.

Corporate Communications Content Planning Editorial Guidelines Content Email Campaigns Social Media Content

Deputy Manager - Corp Comms & EA

CMI Industry Automation

Jan 2015 - Jan 2016 (1 year)

Managed internal and external corporate communications including newsletters, executive reports, and stakeholder messaging. Prepared executive presentations and leadership communication materials, streamlining MD office workflows.

Corporate Communications Newsletter Management Executive Reporting Executive Communication Internal Communications

Marketing Communications Manager & EA

Sunrise Naturals Pvt Ltd

Jan 2013 - Jan 2014 (1 year)

Created digital and marketing content supporting brand awareness campaigns, product launches, and PR initiatives. Managed social media channels and PR content to strengthen the brand’s digital presence and consumer engagement.

Marketing Communications Brand Awareness PR Social Media Management Digital Content Creation

Relationship Manager

Glocal Infomart (Banking Frontiers Magazine)

Jan 2012 - Jan 2013 (1 year)

Interviewed senior BFSI industry leaders to capture expert insights for publication. Authored thought leadership articles, industry trend analysis, and feature pieces for print and digital platforms.

Interviewing Thought Leadership Feature Writing BFSI Content Narrative Development

Editorial Coordinator

CNBC TV18

Jan 2010 - Jan 2011 (1 year)

Coordinated editorial operations, guest bookings, and production support for business programmes produced by CNBC TV18. Published newsletters and supported end-to-end content production workflows to ensure timely and accurate business news coverage.

Editorial Operations Content Production News Accuracy Production Workflows Broadcast Content Support