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Dhadkan User

@dhadkanuser

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Content Head crafting brand narratives that strengthen identity, trust, and engagement across digital platforms.

India

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What I'm looking for

I’m looking for a role where I can lead content strategy and brand communications across digital channels, manage creative teams, and turn audience research and trends into storytelling that builds identity, trust, and measurable engagement.

I am a content strategist and brand communications professional with 4+ years of experience building meaningful brand narratives across digital platforms. I develop content strategies and craft communication that strengthens brand identity, builds trust, and drives engagement.

In my current role as Content Head – Brand Communications, I lead end-to-end content strategy and digital initiatives, managing a team of designers, video editors, and social media professionals. I develop website content, blogs, LinkedIn thought leadership, newsletters, and social media campaigns, collaborating on website structure, messaging, and brand positioning.

Previously, I managed content and communication for multiple client brands at Stack91, creating platform-specific copy, planning content calendars, and conducting research and competitor analysis to guide strategy. I’ve also led storytelling-driven strategies at TheDream Riders Group, and created educational and promotional financial awareness content at Shakti Investment & Finstock.

I believe every brand has a story, and my role is to tell it in a way that connects, inspires, and creates impact—combining creativity, strategy, and leadership to deliver high-impact communication.

Experience

Work history, roles, and key accomplishments

Current

Content Head – Brand Communications

Current

Mahar IP Solutions

Feb 2025 - Present (1 year 5 months)

Leading the content function and brand communications across digital platforms, including end-to-end content strategy and digital initiatives. Managing a creative team and overseeing website content, blogs, LinkedIn thought leadership, newsletters, and social media campaigns.

Content Strategy Brand Communications Website Content Blog Writing Thought Leadership Newsletters Team Management Content Planning Storytelling Social Media Campaigns

Content Writer & Content Manager

Stack91 (Digital Marketing Agency)

Jul 2024 - Jan 2025 (6 months)

Managed content and communication for multiple client brands, creating website copy, blogs, social media content, and campaign communication. Planned content calendars, developed concepts for reels/short-form videos, and performed research and competitor analysis to support content strategy.

Website Copywriting Blog Writing Social Media Content Audience Research Competitor Analysis Content Shoots Collaboration

Content Strategist & Creator

TheDream Riders Group

Jan 2023 - May 2024 (1 year 4 months)

Developed storytelling-driven content strategies to strengthen brand connection across social media platforms. Planned and executed campaigns including brand stories, scripts, and captions, while working with designers and marketing teams to deliver integrated efforts.

Content Strategy Brand storytelling Social Media Strategy Campaign Planning Campaign Execution Captions Community Growth Integrated Campaigns

Content Creator & Social Media Executive

Shakti Investment & Finstock

Jan 2022 - Jan 2023 (1 year)

Created financial awareness and promotional content for digital platforms, including educational and promotional social media content. Managed content planning and publishing across platforms and designed engagement-focused campaigns.

Educational Content Social Media Content Content Planning Content Publishing Campaign Design

Junior Social Media Manager

Asknbid Solutions (Dstreet)

Jun 2021 - Sep 2022 (1 year 3 months)

Managed social media communication and supported digital marketing initiatives by planning and publishing platform content. Wrote captions and campaign messages, collaborated with designers on visual content, and analyzed content performance and audience insights.

Social Media Management Content Performance Visual Content Coordination

Education

Degrees, certifications, and relevant coursework

Chandigarh University

Master of Arts (M.A.), Journalism & Mass Communication

2022 - 2024

Completed a Master of Arts in Journalism & Mass Communication with specialization in digital media, brand communication, advertising, public relations, and strategic communication. Completed an academic internship in the second year during the degree.

Garden City University

Bachelor of Arts (Hons.), Journalism

2018 - 2021

Completed a Bachelor of Arts (Hons.) in Journalism focused on journalism, media studies, public relations, digital communication, and creative writing.