Open to opportunities

Sonu Lohar

@sonulohar

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Senior Unit Manager specializing in growth marketing and digital strategies.

India

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What I'm looking for

I am looking for a role that fosters innovation and strategic growth in digital marketing.

I am a Senior Unit Manager with over 5 years of experience in growth marketing, focusing on creating and implementing effective digital marketing strategies that enhance brand presence and engagement. My journey has taken me through reputable companies like Bajaj Finserv, where I led multi-channel digital campaigns, optimized budgets, and managed a talented team of specialists. My expertise in performance marketing and affiliate management has driven significant user adoption and engagement, resulting in a 32% increase in conversions through innovative influencer marketing strategies.

Throughout my career, I have consistently demonstrated my ability to leverage advanced marketing tools and data-driven insights to optimize campaign performance. My role at Bajaj Finserv involved managing a substantial budget and collaborating with top eCommerce partners to create synergistic marketing initiatives. I pride myself on my stakeholder management skills, ensuring seamless communication between internal teams and external agencies to enhance brand outreach. I am passionate about utilizing my skills to contribute to innovative marketing solutions that drive profitability and growth for forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Current

Senior Unit Manager

Current

Bajaj FinServ

Jan 2022 - Present (3 years 5 months)

Led multi-channel digital marketing campaigns focusing on B2C strategies for Bajaj FinServ products. Managed a team of specialists, optimized a substantial budget, and implemented AI tools to enhance content creation and marketing efficiency.

Digital Marketing Campaign Management Paid Media Affiliate Marketing Stakeholder Management Influencer Marketing Google Analytics Performance Analysis Data Analysis

Digital Marketing Manager

Synapse Advertisement

Jun 2021 - Jan 2022 (7 months)

Conceptualized and executed multi-platform digital campaigns for various FMCG and pharmaceutical brands. Utilized advanced marketing tools to optimize campaign performance and led a diverse team to drive innovative growth strategies.

Digital Marketing SEO SEM Google Ads Social Media Marketing Data Analysis Campaign Optimization Team Management Brand Strategy

Digital Marketing Manager

Hotwax Commerce

Oct 2020 - Mar 2021 (5 months)

Executed comprehensive digital marketing initiatives, significantly increasing website traffic and social media engagement. Developed data-driven strategies for customer retention and revenue growth.

Digital Marketing Content Marketing App Marketing SEO SEM Social Media Management Marketing Analytics Campaign Management Customer Retention Brand Awareness

Marketing Executive

Sai Water PVT LTD

Mar 2017 - Apr 2018 (1 year 1 month)

Exceeded lead targets consistently and closed significant deals, showcasing strong negotiation skills and market understanding. Contributed to record-breaking sales quarters and established long-term client relationships.

Lead Generation Negotiation Sales Strategy Market Analysis Customer Relationship Management Client Engagement KPI Analysis Team Collaboration

Education

Degrees, certifications, and relevant coursework

Symbiosis Institute of Management Studies

Master of Business Administration, Marketing

2018 - 2020

Completed an MBA with a major in Marketing, focusing on creating and implementing effective digital marketing strategies to enhance brand presence and engagement. Gained experience in managing large-scale campaigns and optimizing digital marketing efforts.

Symbiosis College of Arts and Commerce

Bachelor of Commerce, Marketing

2014 - 2017

Pursued a B.Com with a major in Marketing, developing foundational knowledge in business principles and marketing strategies. Engaged in various projects that enhanced practical understanding of the marketing field.