Sajjad Godhrawala

As Digital Marketing Manager at Umunthu System, I reduced CAC by 60% for app install campaigns and improved retention through optimized in-app event campaigns. I managed the go-to-market strategy for a banking app and directed video ad productions while executing campus activations for user acquisition.

Currently managing digital marketing strategies for a fintech app, focusing on app install campaigns and user retention. Successfully reduced customer acquisition costs by 60% and implemented a Campus Ambassador Program for user acquisition.

Led the performance marketing department in a digital marketing agency, scaling brands through effective Meta and Google Ads campaigns. Achieved significant ROAS and executed comprehensive marketing strategies across multiple channels.

Progressed from Customer Support Executive to Digital Marketing Manager, overseeing a significant budget for paid media. Successfully scaled the brand's sales and social media presence while implementing various digital marketing strategies.

At Stone Soup, I built the performance marketing department and managed client pitches for paid media. I scaled brands using Meta Ads and Google Ads, achieving a 50x ROAS for a makeup client and executing high-performing branding campaigns with significant organic reach.

I progressed from Customer Support Executive to Digital Marketing Manager at Redwolf, managing a 5-6cr annual budget and achieving a consistent ROAS of 3-5. I executed comprehensive digital marketing strategies, scaled order volumes significantly, and grew social media followings organically.

Graduated with a Bachelor of Arts in Psychology, focusing on understanding human behavior and mental processes, which aids in effective marketing strategies and consumer insights.