Open to opportunities

Arpit sharma

@arpitsharma3

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Senior digital marketing leader specializing in acquisition, cross-sell, and performance-driven growth.

India

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What I'm looking for

I seek a senior role driving digital acquisition and cross-sell in a data-driven, collaborative environment that values experimentation, measurable ROI, and scalable growth.

I am a multifaceted digital marketing and customer lifecycle professional with 14+ years of experience in the BFSI sector, driving digital acquisition, online branding, customer engagement, and partnership-led growth across banks and NBFCs. I have scaled acquisition funnels, optimized end-to-end journeys, and integrated tech-driven solutions that delivered measurable uplift in sourcing volume, conversions, and channel profitability.

At organizations including Mashreq Bank, Home Credit, Google, IDFC Bank, Kotak Mahindra, and HDFC Bank I led performance marketing, CRM, and cross-sell initiatives that produced strong business outcomes—300% increase in digital sourcing, 400% increase in mobile-app sourcing, and multiple industry awards for digital sales initiatives. I build data-driven experimentation, reporting infrastructure, and high-impact GTM strategies while collaborating cross-functionally to optimize ROI and attribution.

Experience

Work history, roles, and key accomplishments

Current

Manager - Digital Acquisition

Current

Mashreq Bank

Sep 2022 - Present (3 years 9 months)

Spearheaded digital credit card acquisition and cross-sell channels, driving a 300% increase in digital sourcing volume and raising digital contribution to 20% of total acquisitions while reducing CPA by 30%.

Performance Marketing SEM A B Testing CRO Remarketing Analytics

Senior Manager - Digital CRM

Home Credit India

Jul 2019 - Sep 2022 (3 years 2 months)

Led cross-sell and customer lifecycle programs that drove 25% uplift in product sales and 30% month-on-month growth in Personal Loans through segmentation, personalization, and funnel optimization.

CRM Customer Lifecycle Management Personalization Segmentation A B Testing Cross Sell Analytics

Senior Account Strategist

Google

Sep 2018 - Jul 2019 (10 months)

Managed digital marketing strategy for 50+ clients across verticals, delivering a 25% increase in ROI and a 35% uplift in conversions by optimizing Search, Video, Shopping, and Display campaigns.

Campaign Optimization Automation Multi channel Marketing ROI Optimization Client Strategy

Digital Marketing Lead

IDFC Bank

Jul 2016 - Aug 2018 (2 years 1 month)

Led digital acquisition and partnerships, achieving 2x monthly business growth from biddable media within 10 months and acquiring 50,000 accounts while mobilizing INR 4 billion in deposits with strong cost-to-acquisition efficiency.

SEO Partnerships A B Testing Performance Marketing Lead Generation

Website Manager

Kotak Mahindra Bank

Sep 2015 - Jul 2016 (10 months)

Managed bank website performance, driving a 35% increase in online business and improving SEO rankings by 30% through content, technical optimization, and UX improvements.

SEO Technical SEO Content Strategy Analytics

Product Marketing Manager

HDFC Bank

Aug 2011 - Aug 2015 (4 years)

Led SEM, SMM and performance marketing efforts that contributed to a 40% increase in digital acquisition volume and launched campaigns that increased traffic by 70% and transactions by 50% in two months.

SEM Performance Marketing Campaign Management Agency Management Analytics Lead Generation