I am an experienced Senior Manager with a proven track record in driving partner activation, engagement, and retention. I have successfully designed and implemented comprehensive lifecycle marketing strategies, resulting in increased customer satisfaction and revenue growth. With a strong focus on data-driven decision-making, I have conducted A/B testing and experiments to optimize activation and engagement metrics. Additionally, I have led digital initiatives and special projects to enhance metrics and support sales in activation, retention, and AUM growth.
Throughout my career, I have demonstrated a strategic focus on online demand generation performance, establishing digital marketing thought leadership, and utilizing a portfolio of online marketing tactics such as SEM, SEO, Display ads, Retargeting, Content Marketing, and more. I have also managed key vendor and agency relationships to ensure the success of growth marketing activities.
