Sonal Chaturvedi
@sonalchaturvedi
Associate Director in People Operations building global HR automation, analytics, and full lifecycle employee experience.
What I'm looking for
I’m a strategic People Operations leader with 10+ years of progressive experience running the full employee lifecycle for global, remote-first technology companies. I’m at my best as a solo People team owner, delivering end-to-end HR operations, benefits design, payroll coordination, HRIS implementation, and compliance without losing speed or quality.
In my current role as Associate Director, People at TransFi, I manage every HR function end-to-end for 120+ employees across India, the UK, EMEA, and global markets. I designed structured onboarding programs for Day 1 readiness, built the company’s first automated leave and absence management process, and implemented greytHR as the first HRIS to eliminate manual errors and reduce administrative overhead.
I’m hands-on with people systems and data. I partnered across CEOs, Finance, IT, and Legal to align people strategy with business goals, developed people analytics reporting for leadership using exit and turnover trends, and built global background verification processes from scratch with SpringVerify to standardise checks across hiring markets.
I also bring strong employee-experience and risk-management instincts through benefits launches, global compliance and EOR management (Deel and Remote.com), and sensitive employee relations work including PIPs, exit interviews, and retention insights. Previously, I scaled India hiring at Confluent from the ground up as the first Recruitment Coordinator in India, mentored coordinators, and improved time-to-hire via interviewer calibration, and at Amazon and Cisco I owned candidate and offer operations end-to-end.
Experience
Work history, roles, and key accomplishments
Associate Director, People
TransFi
Apr 2024 - Jan 2026 (1 year 9 months)
Sole People team owner for 120+ employees across India and EMEA, delivering end-to-end HR operations including onboarding, HRIS automation (greytHR), leave/absence process, and monthly payroll coordination. Launched benefits and compliance frameworks, managed EOR onboarding via Deel and Remote.com, and handled employee relations with retention insights for the CEO.
Owned recruitment coordination for India as the first recruitment coordinator, contributing to scaling headcount to 100+ employees across multiple time zones. Designed a global interviewer calibration bootcamp, coached 4 recruitment coordinators, and supported pre-boarding and scheduling using Lever and GoodTime.
Managed end-to-end candidate lifecycle for high-volume hiring using the HIRE ATS, serving as the primary liaison between hiring managers and candidates. Planned and executed weekend hiring events to support closing requisitions within tight timelines.
Managed the full offer process in Avature, including requisition approval paths, compliance coordination, offer rollouts, and background verification. Supported day-of-joining logistics such as badging and equipment requests.
Recruitment Coordinator
Allscripts India
Feb 2016 - Aug 2016 (6 months)
Coordinated end-to-end recruitment using iCIMS, including JD posting, interview scheduling, and salary negotiation support. Managed candidate progression across hiring steps to keep processes moving efficiently.
Handled full-cycle ITES and leadership hiring, including sourcing, HR interviews, and offer rollouts. Coordinated hiring activities to move candidates through requisition stages efficiently.
Supported leadership sourcing and internal redeployment case management as the redeployment SPOC. Managed redeployment workflows and coordination for internal talent movement.
Education
Degrees, certifications, and relevant coursework
Galgotias University
Master of Business Administration (MBA), Human Resources and Marketing
2011 - 2013
Completed an MBA focused on Human Resources and Marketing at Galgotias University from 2011 to 2013.
Annamalai University
Bachelor of Business Administration (BBA)
Completed a BBA at Annamalai University in India.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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