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Jose Forteza

@joseforteza

Message

I lead paid media and growth strategies that improve ROAS across international B2B portfolios.

Spain

Message

What I'm looking for

I'm looking to lead data-driven paid media and growth strategies, build high-performing teams, and improve business outcomes through full-funnel optimization, analytics, and automation.

At Roiback, I lead digital marketing for nearly 100 international B2B accounts representing more than €200M in annual revenue and over €8M in managed ad spend. I manage a team of seven Paid Media specialists and have grown portfolio revenue by 35% YoY while increasing average ROAS from 18x to 25x.

I've built full-funnel strategies across Google Ads, Meta, Microsoft Advertising, and metasearch, including a featured case study that delivered 66% growth in direct-channel revenue and 43x ROAS. I also automate reporting through Looker Studio and Power BI, reducing analysis time by 60%, and provide selective freelance paid media consulting across automotive, mobility, and technical services.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Roiback

Mar 2023 - Present (3 years 5 months)

Lead digital marketing strategy for a portfolio of nearly 100 international B2B accounts, managing a team of 7 Paid Media specialists. Grew portfolio revenue by +35% YoY and lifted average ROAS from 18x to 25x in 12 months.