Open to opportunities

Candelaria Arcos Bullrich

@candearcosbullrich

Message

I am a Paid Media Specialist focused on performance-driven advertising.

Spain

Message

What I'm looking for

I seek a collaborative, growth-focused role in performance marketing where I can optimise campaigns, mentor teammates, and drive measurable ROI for healthcare or e-commerce brands.

I am a digital marketing professional with over six years of experience managing performance-driven campaigns for healthcare and fashion brands. I build and optimise Meta and Google Ads strategies that drive lead generation and six-figure revenue results, consistently delivering 5x–12x ROI and ROAS of 10x–30x.

I manage multiple client accounts and campaigns, use tools like Zapier, Tableau and Go High Level to improve tracking and efficiency, run A/B tests, and optimise landing pages and creative for conversions. I also coach and coordinate learners in paid media, enjoy collaborative teams, and focus on measurable growth and process improvement.

Experience

Work history, roles, and key accomplishments

Campaign Manager

Ignite Growth

Nov 2023 - Aug 2025 (1 year 9 months)

Manage 40+ Meta and Google Ads campaigns focused on B2B healthcare lead generation in the UK. Leverage AI tools and Zapier to automate follow-ups and lead tracking. Achieve 5x–12x ROI on high-value treatments. Develop and scale strategies that generate six-figure revenue. Create A/B tests, optimize landing pages, edit content, and report results using Tableau.

Project Management Sales Communication Skills

Paid Media Specialist

Freelance

Sep 2020 - Dec 2023 (3 years 3 months)

Designed and implemented performance-driven Meta Ads campaigns for fashion e-commerce and service clients, achieving ROAS of 10x–30x. Managed client relationships and day-to-day execution including bid adjustments, budget allocation, and ad activation to drive sustained growth.

Meta Ads Facebook Ads Paid Media Account Management Campaign Optimization Performance Marketing Bid Management A B Testing

Students Education Coach

IMS Internet Media Services

Jul 2022 - Dec 2022 (5 months)

Managed and organized student groups in live Zoom sessions, conducted personalized and group follow-ups to drive engagement, and collaborated with multidisciplinary teams to enhance course delivery; assessed student satisfaction via surveys and reports to identify improvement areas.

Google Form Survey Zoom Student Engagement Google Drive Excel Slack Learning Management Systems

GÓ

Senior Media Buyer

Gótica

Oct 2021 - Aug 2022 (10 months)

Planned and managed social media advertising campaigns, conducted research and analysis to inform strategy, and continuously monitored performance to optimize campaign effectiveness.

Social Media Social Media Advertising Campaign Management Performance Analysis A B Testing Facebook Ads Google Ads Audience Targeting Analytics

Event Coordinator

PM Event Planners

Jan 2016 - Nov 2020 (4 years 10 months)

Coordinated and managed corporate and social events and meetings, provided executive support and PR operations, and maintained client relationships via CRM to ensure successful event delivery.