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Sofia LindenSL
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Sofia Linden

@sofialinden

I translate stakeholder needs into streamlined CRM processes, functional requirements, and measurable sales and service improvements.

Netherlands
Message

At Kiwa Global IT, I translate global and local stakeholder needs into clear functional requirements for Microsoft Dynamics 365 and corporate IT standards.

I analyse Lead-to-Quote, Prospect-to-Quote, and Case-to-Resolution processes, facilitate cross-functional workshops, and identify opportunities to improve operational efficiency. I also support the CRM Product Owner with process optimisation across stakeholders.

I’ve helped develop a Sales Playbook, define service-level rules and automated case closure timelines, and introduce KPIs that connect business objectives to measurable performance. I maintain process documentation and functional specifications in Mavim and assess Power Apps solutions for standardisation opportunities.

Previously at Leat Loyalty & Marketing, I managed client relationships, onboarded and trained users on software and marketing automation tools, and used HubSpot CRM to support structured follow-up. My background combines digital business, customer success, change management, and practical process improvement.

Experience

Work history, roles, and key accomplishments

KI
Current

Business Analyst

Kiwa Global IT

Sep 2024 - Present (2 years 1 month)

Collaborates with global and local stakeholders to gather, analyze, and document business requirements, translating them into functional solutions aligned with corporate IT standards. Supports process optimization and CRM initiatives, including Dynamics 365 and Power Apps assessments.

Education

Degrees, certifications, and relevant coursework

University of Amsterdam logoUA

University of Amsterdam

Master of Science, Business Administration

2021 - 2022

MSc in Business Administration with a specialization in Digital Business. Thesis on digital transformation of SMEs and transformational leadership's effect on employee motivation.

University of Amsterdam logoUA

University of Amsterdam

Bachelor of Science, Business Administration

2017 - 2021

BSc in Business Administration with a specialization in Management in the Digital Age.

Uppsala University logoUU

Uppsala University

Advanced Course, Swedish Language

2015 - 2016

Advanced course in Swedish as a foreign language.

CK

Canadian International School of Hong Kong

Dual Diploma, General Studies

2012 - 2015

Dual Diploma: International Baccalaureate and Ontario Secondary School Diploma.

Tech stack

Software and tools used professionally

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