Open to opportunities

Slava Avramenko

@slavaavramenko

Message

I build integrated marketing campaigns that improve acquisition, conversion, and demand generation.

United States

Message

What I'm looking for

I'm looking to lead integrated, lifecycle, and performance marketing initiatives where I can improve acquisition, conversion, and demand generation through data-driven testing and cross-functional collaboration.

I've led integrated marketing strategy at SoftSmile and Capital One, owning end-to-end campaign planning, full-funnel creative strategy, testing, optimization, and analytics. At SoftSmile, I built HubSpot nurture sequences that increased conversion by 43% and improved lead generation 4x from baseline.

Previously, I improved B2B customer acquisition cost by 320% at 3D Predict and reduced lead acquisition costs by 50% at Soul & Body Center. I use performance data, customer journey mapping, paid social, lifecycle marketing, and cross-functional collaboration to turn campaign hypotheses into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Strategist

Current

SoftSmile

Jan 2026 - Present (8 months)

Owns integrated strategy across business units, planning campaign launches end-to-end. Built automated nurture sequences in HubSpot that increased conversion rate by 43% and improved lead generation 4x from baseline.

Integrated Marketing Strategy Lifecycle Marketing Customer Journey Mapping HubSpot Demand Generation Cross functional Leadership A B Testing Campaign Planning

Integrated Planning Marketing Strategist

Capital One

Jan 2025 - Jan 2026 (1 year)

Owned integrated planning initiatives for high-performance campaign delivery. Spearheaded end-to-end campaign development from intent decks and creative strategy through testing, optimization, and analytics.

Integrated Marketing Campaign Strategy Creative Strategy Analytics Stakeholder Management Cross functional Leadership Optimization

Marketing Manager

3D Predict

Jan 2022 - Jan 2025 (3 years)

Led comprehensive marketing campaigns, improving Customer Acquisition Cost (CAC) by 320% for B2B through data-driven strategies. Collaborated with Google for Startups Accelerator to enhance brand visibility and market positioning.

Marketing Campaigns B2B Marketing Data Driven Strategy Strategic Partnerships Paid Social

Marketing Manager

Soul & Body Center

Jan 2020 - Jan 2022 (2 years)

Executed cost-effective paid social strategies, reducing lead acquisition costs by 50% while increasing qualified traffic and conversions. Conducted A/B tests to refine copy, creative, and audience segmentation, increasing ROI by 25%.

Paid Social A B Testing Content Creation Social Media Influencer Marketing ROI Optimization Audience Segmentation

Associate Marketing Manager

Visa

Jan 2018 - Jan 2020 (2 years)

Updated and maintained marketing materials ensuring brand consistency. Coordinated cross-functional teams to oversee end-to-end workflows and ensure timely campaign delivery, with a strong understanding of regulatory considerations in financial services.

Marketing Materials Brand Guidelines Project Management Regulatory Compliance Financial Services

Product Marketing Manager

Kyiv Fashion Institute

Jan 2015 - Jan 2018 (3 years)

Built and launched multi-step, multi-channel customer journeys with personalized automated email campaigns. Conducted competitive analysis and market research to inform strategic decisions in the paid social landscape.

Product Marketing Customer Journey Email Marketing Market Research Competitive Analysis Paid Social