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Evan Clarke

@evanclarke

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Marketing strategist at MILIA MARKETING who cut cost per lead by 36% for B2C clients.

United States

Message

At MILIA MARKETING, I lead marketing strategy for B2C clients in the Home Improvement industry, aligning paid media, SEO, and web efforts to support lead generation and revenue growth. My work contributed to a 36% reduction in cost per lead and Google Ads conversion rates up to 35%.

At ENVENTYS PARTNERS, I developed and optimized paid social strategies for crowdfunding and Kickstarter clients, contributing to over $1M in total ad revenue. I managed campaign performance end to end, using ROI analysis to improve sales and efficiency.

At INTERCHEZ, I led the Marketing and Creative team and managed a marketing coordinator and interns. I also led brand initiatives for software products, created marketing materials, and oversaw the redesign and execution of a company website.

Experience

Work history, roles, and key accomplishments

Current

Marketing Advisor

Current

Milia Marketing

Jan 2024 - Present (2 years 9 months)

Led marketing strategies for multiple B2C clients in the Home Improvement industry, aligning paid media, SEO, and web efforts to drive lead generation and revenue growth. Partnered with paid media specialists to evaluate campaign performance and support improvements that contributed to a 36% reduction in cost per lead and Google Ads conversion rates up to 35%.

Paid Media Marketing Strategist

Enventys Partners

Jan 2019 - Dec 2023 (4 years 11 months)

Developed and optimized paid social campaign strategies for crowdfunding and Kickstarter clients, including audience testing, creative iteration, budget pacing, and ROI analysis that contributed to over $1M in total ad revenue. Managed campaign performance end-to-end, analyzing ROI and optimizing strategies to increase sales and efficiency.

Paid Social PPC Budget Optimization ROI Analysis Audience Testing Creative iteration Data Analysis Project Management Process Improvement

Creative Brand Strategist

Interchez

Jan 2017 - Dec 2018 (1 year 11 months)

Led the company's Marketing and Creative team and managed the Marketing coordinator and various interns. Led brand and marketing initiatives for developing software products, including visual identity, sales presentations, promotional video concepts, trade show materials, and website redesign support.

Brand Strategy Visual Identity Sales Presentations Video Concepts Trade Show Materials Website Redesign Team Leadership Project Management