Robyn Waldron-Cooper

Providing end-to-end design services and innovation for a platform combining AI, data science, and behavioural psychology to deliver actionable insights for government, risk management, and strategy partners.

Designed and managed AI-driven business services to improve quality, completeness and timeliness of clinical trial documentation, acting as business translator, product designer and technical product owner to meet aggressive regulatory timelines.

Led UX and service design work for a financial planning and analysis digital transformation, delivering service blueprints, user research and requirements alignment to reduce risk and improve product delivery timelines.

Led a full UX review and research plan for Researchfish, producing data-driven, prioritized recommendations to improve user retention and product outcomes for international research funders.

Delivered service blueprints, interaction models, research plans and wireframes for a business-critical supply chain system redesign, uncovering major improvement opportunities via time-and-motion studies.

Improved customer experience for accident intervention products by designing conversational AI chatbot flows and optimizing internal service processes to increase trust and operational efficiency.

Supported research and discovery for a global accounting tool through heuristic evaluation, user interviews and workshops to produce strategic and tactical recommendations for product improvement.

Conducted research and discovery for a back-to-front system redesign for public licensing of ionising radiation equipment, producing user journeys, personas and service documentation.

Led digital transformation and product lifecycle for sales propositions and services, establishing UX best practices, governance and delivery processes across the organisation.

Defined visual and verbal experience for a Microsoft-provided virtual chatbot and produced high-fidelity UI variants for A/B testing to support NPS improvement initiatives.

Worked with internal IT services to improve efficiency and defined interface/interaction for an AI-driven Microsoft support bot to accelerate internal service delivery.

Delivered research to support go-to-market strategy for betting products and advised on customer service improvements for fraud and AML processes in banking contexts.

Interim COO and business consultant who defined company vision, built teams, established UX practices and launched MVP for a mobile payments startup to enable market entry.

Established UX best practices to support a large-scale transformation project, advising on process and delivery to embed user-centred design across teams.

Designed experience and UI for a bespoke CMS web application, producing hi-fidelity wireframes, interaction models, pattern libraries and prototypes within an agile framework.

Directed UX function and delivered end-to-end UX services including IA, journeys, wireframes and prototypes while building a scalable UX team and supporting client transformations.

Grade: 2:1

BA Hons in Graphic Information Design with a 2:1 honours classification focused on visual communication and information design principles.