ASAmolak Sira
@amolaksira
Experienced product designer with a focus on user-centered solutions.
United KingdomWhat I'm looking for
With 7 years of experience in product design, I have honed my skills in creating user-centric solutions for B2C, B2B, and FinTech companies. My journey has taken me through various roles, including Senior Product Designer at Tabeo, where I led the design strategy for a product that successfully engaged over 80,000 members. My expertise lies in utilizing agile methodologies, design systems, and user testing to validate and enhance designs, ensuring they meet user needs effectively.
Throughout my career, I have collaborated with cross-functional teams, including developers and marketers, to deliver intuitive design solutions. My work at Zilch involved implementing a design system that ensured consistency across projects, while my role at Prevalent allowed me to lead multiple development teams in designing a Third Party Risk Management SaaS model. I am passionate about improving user experiences and have a proven track record of driving higher user engagement through meticulous design and testing.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Tabeo
Jan 2024 - Present (1 year 6 months)
Led the design strategy for Tabeo’s Plans product, contributing to its successful adoption by over 30 vendors and 80,000+ members. Collaborated closely with another product designer to refine and expand Tabeo’s design system, enhancing user experience across the platform through user testing and data analysis.
Product Designer
Zilch
Oct 2022 - Sep 2023 (11 months)
Successfully implemented Zilch's design system, ensuring consistency across all projects and collaborating with HR and marketing departments. Managed end-to-end projects, including user testing, to improve design based on user and business needs, and trained staff on design tools like Figma.
UX/UI Designer
Prevalent
Aug 2019 - Oct 2022 (3 years 2 months)
Collaborated with clients in health, security, and banking sectors, leading five development teams as the lead designer. Designed a B2B SaaS web app for Third Party Risk Management, improving designs through wireframing, prototyping, and creating a consistent design library.
UX/UI Designer
GB Labs
Dec 2018 - Aug 2019 (8 months)
Joined as the first UX/UI designer, raising awareness about user-centered design and improving user journeys through user maps, sketches, and prototypes. Assisted in implementing scrum methodologies and collaborated with various departments to create tailored marketing content.
Dev & UX (Sandwich Year)
Centrica
Aug 2015 - Sep 2016 (1 year 1 month)
Implemented UX improvements such as customer reviews and progress bars, while also upgrading legacy technology. Focused primarily on UX design (80%) with some web development (20%), collaborating with internal stakeholders and conducting user testing to improve customer journeys.
Education
Degrees, certifications, and relevant coursework
BUBrunel University
Digital Design Bsc, Design / business / programming
2014 - 2018
Grade: 2:1
Activities and societies: Meditation clubs, Gaming club, business
Graduated with a 2:1 - was the first on my course to get a placement which was at Centrica.
Highdown School & Sixthform Centre
A-Levels, Sociology, ICT, Photography
Completed A-Levels in Sociology (B), ICT (C), and Photography (C). This period also included achieving 8 GCSEs and 2 Diplomas.
Brunel University
BSc (Hons), Digital Design
Achieved a 2:1 in Digital Design. The curriculum focused on various aspects of digital design, preparing me for a career in product design.
Tech stack
Software and tools used professionally
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