Natalia Calderon

• End-to-end Design: Created the User experience (CX) and UI of the Client Platform, the Platform for developers and the Accountants' platform.
• Strategic Planning: Collaborate with product managers, engineers, and other stakeholders to understand business goals, user needs, and technical constraints. Translate these insights into design strategies and user journeys.
• Conducting User Research

• Owning the product and new features for the AI Mobile app.
• Supporting strategy for key projects through design direction
• Responsible for the end-to-end product lifecycle
• Leading the Design team

Leading all design activity for Vodafone Business in the UK: web, app and user's Enterprise portals
• Organising workshops with stakeholders, continually managing expectations to ensure successful delivery of complex projects
• Planning, executing and analysing User Research using qualitative and qualitative research methods relevant, impactful and actionable for design.
• Leading the Design team

Clients: GlaxoSmithKline plc, Bristol-Myers Squibb Company, Veeva, Boehringer Ingelheim
• Developing and evolving the understanding of our customers by conducting qualitative and quantitative research
• Analysing and presenting findings to all stakeholders
• Developing digital products for the Health sector that translate to effortless and effective user experiences across multiple platforms

Provided adaptive and agile consultancy seeking to drive more value from effective customer experience across verticals, including the new company’s website and Brand redesign.

• Creating innovative solutions using Human Centre Design Philosophy
• Planning, and executing user research to inform design decisions and evaluate experiences with end-users
• Conducting bench marketing analysis and concept development
• Responsible for driving the UX & UI design process to create delightful and polished products, promoting the best practice of interaction design

• Owning the re-design of the new Yell app and new Yell.com features that drive high consumer engagement and improved lead conversion
• Leading user testing and usability studies of Yell’s product, analysing user behaviours and synthesising the research into actionable insights and solutions.
• Project planning, leading estimation sessions with the dev teams, daily stand-ups and retro meetings

Designed the Strategy for Bulgari, Davidoff, Nina Ricci and Carolina Herrera on their brand activations, which pushed sales forward and gave a strong brand awareness: delivering projects including pop-up shops, window displays, retail activations and commercial interiors.

• Driving the UI and UX design process, of digital products, to create delightful and polished products, promoting the best practice of interaction design
• Ensuring users are considered at every phase of the product development process, planning and carrying out concepts, usability testing, analysing the outcomes and translating them into insights informing your designs
• Stakeholder Management