Steve Ponsford
@steveponsford
Highly self-motivated product designer with 10+ yrs of experience
United KingdomWhat I'm looking for
As a seasoned product designer with over 10 years of experience, I have a proven track record of improving and scaling B2B, B2C, and SAAS companies across multiple industries. My expertise lies in simplifying complex applications with solid visual/interaction designs and an interest in analytics and business analysis. I am deeply passionate about uncovering and solving the right product problems that have real-world impacts on people's lives and can healthily grow a profitable business.
Throughout my career, I have worked with various companies, including Shell, SkyBet, Memrise, and Cheil UK, where I have led design teams, conducted user research, and developed innovative solutions to complex problems. My expertise in UX/UI design, research, analytics, and user testing has enabled me to drive business growth and improve customer experiences.
I am now looking for a design role with mentorship opportunities in the fintech industry, where I can bring my passion, creativity, and experience to the table. I am committed to cultivating a culture of collaboration and growth, and I believe that my skills and expertise make me an ideal candidate for a senior IC role in a Principal, Staff, or Lead capacity.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Shell
Jan 2023 - May 2024 (1 year 4 months)
Led research and ideation for Shell's flagship application in Geneva, enhancing cargo tracking processes. Collaborated with stakeholders to manage UX improvements and conducted user sessions to explore solutions, achieving harmonization of key applications.
Senior Product Designer
SkyBet
Oct 2022 - Oct 2022 (0 months)
Led the 'Affordability Challenge' to implement measures for flagging irregular betting patterns. Revamped user journey by introducing photo capture and document upload features for a seamless proof of funds submission experience.
Senior Product Designer
Memrise
Oct 2021 - Oct 2021 (0 months)
Designed the latest BETA app release focusing on the changing needs of the market and user consumption of information in a non-linear form.
Senior Product Designer
Cheil UK
Oct 2021 - Oct 2021 (0 months)
Redesigned the Samsung.co.uk TV product description page to enhance user experience and engagement.
Senior Product Designer
LineTen
Feb 2021 - Sep 2021 (7 months)
Worked on rebranding and redesigning legacy applications, achieving a 500% improvement in setup times for new customers through a new costing service application.
Senior Product Designer
BT
Mar 2020 - Mar 2020 (0 months)
Led the redesign of BT Broadband home and child pages, focusing on improving conversion rates through user-centered design.
Senior Product Designer
EE
Mar 2019 - Feb 2020 (11 months)
Redesigned the mobile sales journey to align with OFCOM recommendations, enhancing transparency and user experience.
Senior Product Designer
Equal Experts
Jan 2019 - Mar 2019 (2 months)
Led product design for the States of Guernsey, creating an online journey for Change of Employer and developing a high-fidelity prototype for usability testing.
UX Designer
British Gas
Dec 2013 - Jan 2019 (5 years 1 month)
Led UX design for the Book Track Manage team, focusing on reducing contact center calls and enhancing the online booking journey.
Senior Visual Designer
RAC
Jul 2013 - Jul 2013 (0 months)
Worked on visual design projects for both B2B and B2C, enhancing user interfaces and experiences.
Education
Degrees, certifications, and relevant coursework
Steve hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Portfolio
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