Open to opportunities

Silvia Wanjiru

@silviawanjiru

I am a customer success and influencer marketing professional driving engagement, sales growth, and client satisfaction.

Kenya

Message

What I'm looking for

I seek remote or hybrid roles in influencer marketing, customer success, or virtual assistance where I can lead campaigns, use data to drive ROI, and grow within a collaborative, results-oriented team.

I am a customer success and influencer marketing professional with over eight years of experience across customer service, sales, influencer marketing, and virtual assistance.

I have led influencer strategies that increased influencer-driven engagement by 30% and boosted sales by 20%, built long-term partnerships with 50+ influencers achieving a 95% client retention rate, helped onboard 30+ influencers while reducing onboarding time by 25%, and delivered record branch sales increases (KES 1.6M/month) that led to promotion and team leadership roles.

I am proficient with Storyclash, InfluencerIQ, InsightIQ, Google Analytics, HubSpot, Salesforce and productivity tools (Asana, Trello, Slack), and I recently completed a Virtual Assistant course at ALX Africa; I excel at remote coordination, campaign analytics, contract negotiation, and delivering exceptional client service.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Coordinator

Current

Saku Agency

Oct 2024 - Present (11 months)

Led global influencer marketing strategies and end-to-end campaigns, increasing influencer-driven engagement by 30% and delivering a 20% boost in sales for key clients. Built long-term partnerships with 50+ influencers and maintained a 95% client retention rate.

Influencer Marketing Storyclash Google Analytics HubSpot Campaign Management Instagram TikTok performance reporting

Marketing Assistant

BambiniFashion

Mar 2024 - Oct 2024 (7 months)

Coordinated influencer-driven campaigns and managed outreach, helping onboard 30+ influencers and achieving a 15% increase in social media reach and engagement. Streamlined contract negotiation processes, reducing influencer onboarding time by 25%.

Storyclash Campaign Management Contract Negotiation Social Media Management Reporting

Sales Executive

Optical Limited

Mar 2018 - Feb 2021 (2 years 11 months)

Provided eyewear consultations and upsold complementary products, achieving the highest regional sales growth and earning promotion to Head Office. Trained 5 new sales representatives who exceeded targets within their first quarter.

Sales Customer Service Upselling CRM Product Knowledge Training Relationship Management Retail Sales

Counter Sales Representative

Fones Direct Limited

Oct 2014 - Mar 2018 (3 years 5 months)

Drove mobile device and accessories sales, increasing branch revenue by KES 1.6M per month and setting a new branch sales record. Promoted to Branch Head and led a team of 7 sales representatives to meet branch targets.

Retail Sales Inventory Management Sales Reporting Customer Relations Team Leadership Mobile

Education

Degrees, certifications, and relevant coursework

East Africa Institute of Certified Studies

Diploma in Sales and Marketing, Sales and Marketing

2019 - 2020

Earned a Diploma in Sales and Marketing covering sales techniques, marketing strategy, and customer relationship management from January 2019 to November 2020.