Open to opportunities

Ruth Kariithi

@ruthkariithi

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Executive Assistant & Social Media Strategist

Kenya

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What I'm looking for

I seek roles where I can lead social and brand growth, craft market-entry strategies for Kenya/East Africa, and drive measurable adoption and revenue.

I am a marketing strategist focused on brand positioning, social media growth, and market-entry execution across Kenya and East Africa. I connect global brands to local markets by localizing messaging, building consumer trust, and scaling visibility to make businesses investor-ready.

My experience spans in-house retail marketing, freelance social media strategy, virtual assistant support, and grassroots campaign rollouts, with measurable results such as 25% increased foot traffic, 40% higher online engagement, and 3x average client reach growth. I prioritize data-informed content, influencer partnerships, and audience segmentation to drive adoption and retention.

I hold a B.A. in Economics and am pursuing a Master in Digital Marketing & Business while completing certifications in Virtual Assistant and AI Career Essentials. I deliver practical, growth-focused marketing solutions that align promotion with consumer demand and revenue objectives.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Freelance

Jan 2024 - Present (1 year 11 months)

Developed and executed growth strategies for SMEs achieving an average 3x increase in online reach, leveraging influencer partnerships and audience segmentation to localize messaging for market entry.

Social Media Strategy Content Strategy Influencer Marketing Segment Marketing Growth Marketing Market Entry Strategy

Marketing Coordinator

Totook China Mall

Dec 2024 - Mar 2025 (3 months)

Directed social media campaigns and in-store promotions that boosted foot traffic by 25% in 3 months and increased online engagement by 40%, aligning promotions with sales to drive revenue growth.

Social Media Marketing Campaign Management Content Design Promotion Retail Marketing Analytics Cross Functional Collaboration

Virtual Assistant

We Work Remotely

Aug 2022 - Dec 2023 (1 year 4 months)

Managed digital communications, client onboarding, and scheduling while providing marketing support such as content calendars and campaign tracking to streamline workflows and enable client scaling.

Virtual Assistance Client Onboarding Competitor Research Campaign Tracking Workflow Optimization

Assistant Manager

Specs Clips and Fade

Sep 2021 - Jul 2022 (10 months)

Designed local marketing campaigns that increased customer base by 35% in 10 months and improved retention through loyalty initiatives, boosting repeat visits by 20% while overseeing operations and brand reputation.

Local Marketing Customer Acquisition Retention Operations Management Loyalty Programs Brand Reputation

Marketing Intern

Safaricom PLC

Jun 2021 - Sep 2021 (3 months)

Supported rollout of marketing campaigns in Western Kenya, contributing to a 15% increase in subscriber uptake through customer outreach and activations and assisting sales with grassroots branding initiatives.

Campaign Execution Field Activations Customer Outreach Sales Support Market Research Event Coordination