Open to opportunities

Lucy Wamugunda

@lucywamugunda

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Results-driven digital marketer with expertise in social media management.

Kenya

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing skills in a dynamic environment, focusing on social media management and customer engagement.

I am a results-driven digital marketer with over 2 years of experience in social media management, content creation, and customer service. My proven expertise in increasing conversion rates and growing social media presence has allowed me to manage successful marketing campaigns effectively. I leverage analytics to drive strategy and performance improvement, ensuring that my marketing initiatives yield measurable results.

Throughout my career, I have achieved significant milestones, including a 30% increase in conversion rates through innovative marketing strategies and a 40% increase in lead generation from a Facebook campaign. My ability to create engaging content and manage social media platforms has resulted in a 70% growth in social media following and a 60% increase in engagement rates. I am passionate about using data-driven decisions to enhance campaign effectiveness and return on investment.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing

Current

Rift Valley Institute of Business Studies

Jul 2022 - Present (2 years 10 months)

Responsible for creating and implementing digital marketing strategies, managing social media presence, and developing engaging content. Analyzed campaign performance and generated leads to drive sales.

Digital Marketing Social Media Management Content Creation Lead Generation Analytics Market Research SEO Customer Relationship Management Communication

Content Supervisor

Kenya National Bureau of Statistics

Sep 2019 - Oct 2019 (1 month)

Trained enumerators, assigned tasks, and conducted follow-ups on enumerated households. Responsible for reporting on enumeration progress.

Training Reporting Team Management Communication Problem Solving

Supervisor

Empire Sports Bar

Aug 2017 - Aug 2018 (1 year)

Managed daily sales records, stocktaking, and customer service. Acted as manager in the absence of the manager and resolved customer complaints.

Customer Service Team Leadership Problem Solving Communication

Intern

Machakos People’s Park

Jan 2016 - Apr 2016 (3 months)

Assisted in scheduling and supervising employees, providing customer service, and marketing the park through social networks.

Event Planning Customer Service Marketing Team Coordination Communication

Attachee

White Rhino Hotel

Aug 2014 - Aug 2014 (0 months)

Worked in various departments including front office, housekeeping, and kitchen. Responsible for guest services and maintaining records.

Customer Service Teamwork Hospitality Communication

Education

Degrees, certifications, and relevant coursework

Mount Kenya University

Bachelor's Degree, Travel and Tourism Management

2013 - 2017

Pursued a Bachelor's Degree in Travel and Tourism Management, focusing on the principles of tourism, hospitality management, and travel operations.

Ruchu Girls Secondary School

Kenya Certificate of Secondary School Education

2007 - 2011

Completed secondary education and obtained the Kenya Certificate of Secondary School Education, focusing on a broad curriculum that prepared for higher education.