Open to opportunities

Caroline Muiruri

@carolinemuiruri

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Results-driven customer support and marketing professional with 8+ years experience.

Kenya

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What I'm looking for

I am seeking a role that values customer experience, offers growth opportunities, and allows me to leverage my marketing expertise.

As a results-driven customer support and marketing professional with over 8 years of diverse experience, I have honed my skills in sales, client service, and digital marketing. My journey has been marked by a commitment to driving customer satisfaction and building lasting relationships. I excel in creating impactful campaigns that resonate with audiences, leveraging my expertise in CRM systems, social media strategy, and engaging content creation.

In my current role as a Marketing Executive at MbogiWood Production, I have successfully designed and implemented integrated marketing strategies that support film and creative content initiatives. My leadership in digital campaigns has led to measurable increases in online engagement, and I take pride in conducting targeted market research to guide messaging and enhance product visibility. My freelance consulting experience has further enriched my understanding of sales and digital marketing, allowing me to deliver tailored solutions for startups and small businesses.

Throughout my career, I have consistently demonstrated a calm, solutions-focused approach, which has been instrumental in creating impactful customer experiences. I am passionate about utilizing my skills to drive results and contribute to the success of dynamic organizations.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

MbogiWood Production

Jan 2024 - Present (1 year 6 months)

Designed and implemented integrated marketing strategies supporting film and creative content initiatives. Led digital campaigns and social media efforts, resulting in measurable increases in online engagement.

Integrated Marketing Social Media Management Market Research

Freelance Consultant – Sales & Digital Marketing

Self-Employed

Jan 2020 - Jan 2024 (4 years)

Delivered freelance marketing and sales services for startups and small businesses. Executed social media marketing campaigns, improving client visibility and engagement.

Freelance Marketing Social Media Marketing Content Creation

Sales & Marketing Associate

La’Paire Glasses

Jan 2018 - Feb 2020 (2 years 1 month)

Increased monthly sales by 30% through personalized promotions and client-focused sales techniques. Developed promotional content and managed email outreach campaigns.

Sales Email Marketing Lead Generation B2B Marketing

Customer Service & Sales Representative

Fones Direct Ltd

Jan 2012 - Jan 2017 (5 years)

Sold ICT products including phones, laptops, and accessories to diverse clientele. Handled technical support and post-sale inquiries to enhance customer loyalty.

Technical Support Upselling

Customer Advisor

Horizon Contact Center

Jan 2008 - Jan 2011 (3 years)

Handled inbound customer calls and email communications across multiple accounts. Resolved issues and complaints with a consistent 90% satisfaction rate.

Inbound Email Communication CRM Tools

Education

Degrees, certifications, and relevant coursework

Udemy

Certificate, Digital Marketing

Completed a comprehensive digital marketing course covering market research, website creation, SEO, email marketing, Facebook & YouTube marketing, copywriting, and Quora marketing. Gained practical skills in various digital marketing disciplines.

Nairobi Aviation College

Diploma, Sales & Marketing

Obtained a Diploma in Sales & Marketing, focusing on core principles such as marketing principles, consumer behavior, communication, entrepreneurship, and bookkeeping. Developed a strong foundation in sales and marketing strategies.

ACWICT Training Centre

Diploma, Customer Service & BPO

Completed a Diploma in Customer Service & BPO, receiving training in customer support, telemarketing, transcription, MS Office, internet research, and call handling. Enhanced skills in providing effective customer service.

Cisco Networking Academy

Certificate, IT Essentials

Completed IT Essentials (Level 1) focusing on PC assembly, operating system installation, and basic networking. Gained foundational knowledge in information technology hardware and software.